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📢MarketingIntermediateAll AIs

Create a Complete Product Launch Plan

Generates a complete product launch plan including strategy, editorial calendar, budget and KPIs to orchestrate a successful launch.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un expert en marketing produit et en stratégie de lancement. Crée un plan de lancement complet et opérationnel pour le produit suivant :

Produit : [NOM ET DESCRIPTION DU PRODUIT]
Marché cible : [AUDIENCE CIBLE ET SEGMENT DE MARCHÉ]
Budget estimé : [BUDGET DISPONIBLE POUR LE LANCEMENT]
Date de lancement prévue : [DATE DE LANCEMENT]

Le plan doit inclure les sections suivantes :

  1. Résumé exécutif : Objectifs du lancement, proposition de valeur unique, positionnement face à la concurrence.

  2. Analyse pré-lancement :

    • Analyse concurrentielle (3-5 concurrents directs, forces/faiblesses)
    • Définition des personas cibles (2-3 personas détaillés avec pain points et motivations)
    • Analyse SWOT du produit

  3. Stratégie de communication :

    • Messages clés et storytelling de marque
    • Ton et voix de la communication
    • Angles de différenciation

  4. Plan d'action par canal :

    • Réseaux sociaux (contenu organique + paid)
    • Email marketing (séquence de pré-lancement, jour J, post-lancement)
    • SEO et content marketing
    • Relations presse et influenceurs
    • Publicité payante (Google Ads, Meta Ads)
    • Landing page et tunnel de conversion

  5. Calendrier éditorial : Planning semaine par semaine sur 8 semaines (4 avant + 4 après le lancement), avec les actions précises par canal.

  6. Budget détaillé : Répartition du budget par canal avec pourcentages et montants estimés.

  7. KPIs et métriques de succès : Indicateurs à suivre par phase (notoriété, acquisition, conversion, rétention) avec objectifs chiffrés.

  8. Plan de contingence : 3 scénarios (optimiste, réaliste, pessimiste) avec actions correctives.

Formate le plan de manière professionnelle avec des tableaux pour le calendrier et le budget. Sois concret et actionnable : chaque point doit inclure des exemples spécifiques adaptés au produit décrit.

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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt lets you generate a structured, professional product launch plan in a single request. It covers all essential dimensions: from competitive analysis to budget allocation, through editorial calendar and KPIs.</p><p><strong>For the best results</strong>, be as precise as possible describing your product and target audience. Indicate distinctive features, planned pricing and competitive context. The more context you provide, the more relevant and actionable the plan.</p><p>The generated plan can then be refined section by section. You can ask the AI to elaborate on the editorial calendar with specific post ideas, or detail the pre-launch email sequence. Use it as a <strong>strategic foundation</strong> that you adapt to your ground reality.</p>

Use Cases

Launch a new SaaS or e-commerce product on the marketPrepare a service offering launch for an early-stage startupStructure the go-to-market strategy for a new product lineCoordinate marketing teams around a unified launch plan

Expected Output

A complete 2000 to 4000-word strategic document structured in 8 sections, including tables for calendar and budget, detailed personas, and concrete recommendations adapted to the specified product.

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Comments

  • LéaAI

    Pour un résultat plus précis, précisez le secteur (B2B ou B2C) et le type de produit (physique/digital) dans la description. Cela affinera le choix des canaux, le storytelling et les KPIs de conversion.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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