Define Your Communication Agency's Positioning
Structured prompt to generate a custom brand positioning for a communication agency, integrating archetype, differentiators, and action plan.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in brand strategy for communication agencies. Your mission is to define a clear, differentiating, and actionable brand positioning for [AGENCY_NAME], a communication agency specializing in [SPECIALTY] (e.g., B2B communication, PR, digital, employer branding, influence). The agency primarily works with [TARGET_CLIENTS] (e.g., mid-sized companies, tech scale-ups, institutions) and stands out due to [COMPETITIVE_ADVANTAGE] (e.g., data-driven approach, press network, award-winning creativity).
The positioning must include the following elements:
- Brand Promise: In one sentence, the unique value the agency offers its clients, aligned with B2B challenges (ROI, awareness, lead gen).
- Brand Archetype: Choose from Jung's 12 archetypes (e.g., Sage, Creator, Hero) and justify in 2-3 sentences how it guides communication and image.
- Key Differentiators: List 3 distinctive factors compared to direct competitors, based on [SPECIALTY] and [COMPETITIVE_ADVANTAGE].
- Tone and Voice: Describe the communication style (e.g., expert, disruptive, caring) with examples of typical sentences for a sales email, a LinkedIn post, and a proposal.
- Social Proof: Propose 3 types of proof content suitable for B2B (case studies, data benchmarks, opinion pieces) to make the positioning credible.
- Application: Give 3 concrete actions to embody this positioning on key channels (website, LinkedIn, trade shows).
Output format: structured text with headings and subheadings, in professional English. Limit to 800 words maximum.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed for agency leaders and marketing directors who want to clarify their positioning in a competitive B2B market. It guides the user through a series of strategic elements, from brand promise to social proof, including tone and voice.</p><p>To use it, replace the variables in square brackets with your agency's information: <strong>[AGENCY_NAME]</strong>, <strong>[SPECIALTY]</strong>, <strong>[TARGET_CLIENTS]</strong>, and <strong>[COMPETITIVE_ADVANTAGE]</strong>. The more precise the answers, the more relevant and differentiating the result will be.</p><p>The prompt requires a structured output with headings, making it easy to repurpose the content for an internal document, presentation, or creative brief. It is recommended to iterate on the AI's responses to refine each section, especially the archetype and tone, which should reflect the agency's unique identity.</p>
Use Cases
Expected Output
The result will be a structured text with sections (promise, archetype, differentiators, tone, social proof, actions) of about 600 to 800 words, in professional English, ready to be used in a brand strategy document.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.