Define Your Web Agency Positioning That Converts B2B Prospects
Structured prompt to define a B2B web agency brand positioning, including audience, value proposition, proof, and tone.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a brand positioning strategist for a web agency. Your goal is to define a clear, differentiating, and actionable positioning for [AGENCY_NAME], an agency specialized in [EXPERTISE_DOMAIN].
Context:
- The agency primarily serves B2B clients (SMEs, mid-market, large accounts) with an average basket of [AVERAGE_BASKET] €.
- Its direct competitors are [DIRECT_COMPETITOR_1], [DIRECT_COMPETITOR_2], and [DIRECT_COMPETITOR_3].
- The target market is [GEOGRAPHIC_MARKET] (e.g., France, Europe, DACH).
Your positioning must include:
- Target Audience (ICP): precisely describe the ideal client: company size, sector, decision-maker function (e.g., CMO, CTO, Head of Digital).
- Differentiating Value Proposition: in one sentence, what the agency brings that competitors do not (e.g., "30% increase in organic traffic in 6 months").
- Proof of Credibility: mention quantified results, certifications, emblematic clients, or exclusive methodology.
- Brand Tone and Personality: choose among [PROFESSIONAL_AND_EXPERT], [INNOVATIVE_AND_DISRUPTIVE], [CLOSE_AND_CONSULTATIVE], or [BOLD_AND_MAVERICK].
- Content Channels: propose 3 types of B2B-adapted content (e.g., white paper, webinar, case study).
Write the complete positioning as a structured document (200-400 words) that will serve as a brief for the marketing and sales team.
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Why this prompt works
<p>This prompt is designed for web agency owners or marketing managers wanting to clarify their positioning. It guides the AI to adopt the role of a strategist and produce an actionable document.</p><p><strong>Usage:</strong> Replace the variables in square brackets with your actual data. The more precise the inputs, the more relevant the output. For optimal use, prepare your expertise, competitors, and market beforehand.</p><p><strong>Advanced tips:</strong> Test several variations of the value proposition to see what resonates best. Use the result as a basis for your sales templates and website.</p>
Use Cases
Expected Output
A structured document of 200-400 words detailing the ICP, value proposition, proof of credibility, tone, and recommended content channels.
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