Write Sports Product Sheets That Convert Pros

You are an expert in B2B e-commerce copywriting specialized in sports equipment. Your mission: write an SEO-optimized and conversion-focused product sheet for the following product: [PRODUCT_NAME] by brand [BRAND].

Context:

• Sport type: [SPORT_TYPE]
• Target: professional buyers (club, public body, reseller, company)
• Sales channels: B2B e-commerce site, PDF catalog, professional marketplaces
• Technical specifications: [TECHNICAL_SPECIFICATIONS] (e.g., durability, standards, materials)
• Main argument: [MAIN_ARGUMENT] (e.g., durability, performance, certification)

Expected structure:

1. Product title (SEO + catchy, max 70 characters)
2. Short description (1 catchy sentence, max 160 characters): highlight the immediate professional benefit.
3. Long description (3-4 paragraphs):
   • Paragraph 1: Customer problem + solution provided by the product
   • Paragraph 2: Key technical features (weight, dimensions, materials, standards) in list form
   • Paragraph 3: Competitive advantages (more durable, fast delivery, professional after-sales service)
   • Paragraph 4: Call to action (CTA) adapted for B2B (e.g., Request a quote, Order in bulk)
4. 5 long-tail keywords (e.g., "professional sports equipment", "sports gear for communities")
5. 3 unique selling points (USPs) in bullet format

Instructions:

• Professional tone, technical but not jargon
• Use vocabulary specific to the sport (e.g., cushioning, grip, impact resistance)
• Include evidence (ISO standards, certifications, tests)
• Avoid vague superlatives; prefer concrete data when possible
• Adapt CTA to B2B buying cycle (rather "Request a sample" than "Buy now")

Constraints:

• Total length: between 300 and 600 words
• Simple HTML tags allowed (<strong>, <ul>, <li>)
• Add a "Why choose this product?" section at the end of the description

Output format:
{
"title": "...",
"short_description": "...",
"long_description": "...",
"long_tail_keywords": ["..."],
"usps": ["...","...","..."]
}