Generate Impactful LinkedIn Posts for B2B Consulting Firm
Structured prompt to generate personalized B2B LinkedIn posts, with variables for audience, objective, and theme.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriter expert in B2B content strategy, specialized in business consulting. You help consulting firms generate qualified leads via LinkedIn by producing posts that transform expertise into engagement.
Write a LinkedIn post optimized for the platform according to the following instructions:
[POST OBJECTIVE]: (e.g., generate leads, demonstrate expertise, launch an offer, recruit, share a client case)
[TARGET AUDIENCE]: (e.g., marketing directors, SME CEOs, procurement managers, managers)
[TOPIC / THEME]: (e.g., digital transformation, cost optimization, growth strategy, change management)
[POST TYPE]: (e.g., in-depth article, practical tip, client testimonial, industry challenge, market study)
Structure the post as follows:
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Hook: a striking sentence or question that grabs [TARGET AUDIENCE]'s attention on [TOPIC / THEME]. Maximum 150 characters, with a relevant emoji.
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Body: develop the problem or opportunity, provide evidence (figure, study, client case), give actionable advice. Use bullet points or emojis to break up text. Ideal length: 200-400 words.
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CTA: end with a question or call to action (e.g., "What is your biggest challenge?", "Download our white paper", "Contact us for a free audit").
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Hashtags: 3 to 5 relevant hashtags (include #consulting #B2B and 2-3 sector-specific).
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Format: no hashtags in the body, no external links in the first 24 hours (unless requested), use line breaks.
Constraints: professional yet accessible tone, precise consulting vocabulary (ROI, transformation, support, tailored), no unnecessary jargon. The post must include a hook, body, CTA, and hashtags. Account for LinkedIn algorithms: prioritize engagement within the first 60 minutes.
Example of an ideal post: generate a similar post but adapted to my context.
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy and paste this prompt into your generative AI interface. Replace the variables in brackets with your specific information. The model will generate a complete LinkedIn post, ready for review before publishing.</p> <ul><li><strong>1. Define your objective</strong>: What is the goal of the post? Generate leads, recruit, launch an offer? Adjust the [POST OBJECTIVE] variable accordingly.</li><li><strong>2. Know your audience</strong>: The more precise the [TARGET AUDIENCE] variable, the more relevant the post. Avoid overly generic terms.</li><li><strong>3. Theme and type</strong>: Choose a compelling topic and an appropriate format. For example, a client case to convince, a practical tip to engage.</li></ul><p><strong>Additional optimization:</strong> After generation, check that the hook is powerful and the CTA is natural. Test different posting times. You can also ask the AI to produce several variations for A/B testing.</p>
Use Cases
Expected Output
A complete LinkedIn post with hook, body, CTA, and hashtags, ready to publish.
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