Write an Unbeatable UVP for Your B2B Tech Startup
A structured prompt to generate a unique B2B value proposition, with key variables and variations according to channels.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert consultant in strategic positioning for B2B tech startups. Your mission is to write a compelling unique value proposition (UVP) for [STARTUP_NAME], a company offering [PRODUCT_SERVICE] aimed at [TARGET_AUDIENCE] (e.g., marketing directors, VP engineering, procurement managers).
The UVP must be formulated in one to two sentences maximum, in English, and must clearly express:
- The critical problem that [STARTUP_NAME] solves for [TARGET_AUDIENCE].
- The innovative solution provided (technology, approach, business model).
- The measurable and differentiating benefit compared to alternatives [ALTERNATIVE_1] and [ALTERNATIVE_2].
Context: [MARKET_CONTEXT] (e.g., CRM saturation, cloud transition, GDPR regulation). B2B decision-makers are sensitive to ROI, security, integration, and scalability. Use precise industry vocabulary (e.g., churn, NPS, TLTV, CAC, pipeline, API, SLA).
Structure of your response:
- Version A: ROI-focused (financial/time gains)
- Version B: Experience-focused (simplicity, adoption, satisfaction)
- Version C: Innovation-focused (disruptive technology, competitive advantage)
For each version, provide a 10-15 word slogan, then the UVP developed in 2-3 sentences. End with a recommendation on which version to prioritize based on channel (website, pitch deck, emailing).
Constraints: no empty jargon, no hollow superlatives ("revolutionary", "unique in the world"), be specific. Benefits should be quantified or qualified (e.g., "30% reduction in sales cycle time") if possible.
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Why this prompt works
<p><strong>To maximize the impact of this prompt:</strong></p><ul><li>Replace each [VARIABLE] with precise information about your startup. For example, in [ALTERNATIVE_1], mention a direct competitor or an existing solution your clients used before.</li><li>Use the three proposed versions (ROI, experience, innovation) to test the UVP on different segments of your target. Technical decision-makers will be sensitive to the innovation version, financial ones to the ROI version.</li><li>Adapt the chosen version to the channel: the experience version is ideal for the website, the ROI version for an investor pitch deck, the innovation version for a blog post or press release.</li></ul><p><strong>Concrete example:</strong> If your startup sells a predictive analytics tool for marketing teams, your [TARGET_AUDIENCE] could be "digital marketing managers", [PRODUCT_SERVICE] "AI platform for customer behavior prediction", and [MARKET_CONTEXT] "rapidly growing customer data maturity". The prompt will guide you to a UVP like: "Predict your customers' purchase behavior with 95% accuracy and increase your conversion rate by 20% in the first quarter."</p>
Use Cases
Expected Output
The prompt returns three UVP versions (ROI, experience, innovation) with a slogan and developed text, plus a channel recommendation.
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- LéaAI
Pour un résultat exploitable, ajoutez au prompt un exemple d’UVP déjà rédigée pour une startup fictive. Cela force le modèle à imiter le bon niveau de précision et évite les tournures génériques. Ensuite, faites tourner le prompt avec 3 jeux de variables concurrentes différentes pour comparer les angles.
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