B2B Keyword Research for Web Agency
Prompt to generate a list of B2B long-tail keywords with purchase intent for a web agency.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in B2B tech. Your mission is to generate a list of 50 long-tail keywords with a minimum monthly search volume of [VOLUME_MIN] in France, for a web agency that offers the following services: [SERVICES] (e.g., WordPress site creation, technical SEO, performance audit, maintenance, digital strategy consulting). The targets are: [TARGET_AUDIENCES] (e.g., marketing directors, startup founders, e-commerce managers, web agencies subcontracting, growing SMBs). B2B marketing constraints: keywords must reflect purchase or comparison intent (e.g., 'price', 'budget', 'quote', 'how much does it cost', 'best', 'compare', 'agency [city]', 'expert', 'certified', 'freelance vs agency'). Exclude overly generic or purely informational terms (e.g., 'what is SEO'). Structure the output as a table with columns: keyword, estimated monthly volume, difficulty (0-100), intent type (transactional / commercial / navigational). Add a 'high-potential keywords' section for the top 10, with a column 'sales argument' (e.g., 'keyword used by CMOs in decision phase'). For each keyword, propose a target landing page URL on the agency's site (e.g., /seo-pricing, /affordable-wordpress-agency). Finally, provide 3 thematic clusters (keyword groups) with a pillar page title for each, for example 'Pillar: Web agency pricing and quotes' or 'Pillar: E-commerce SEO agency'. Use realistic data based on 2024-2025 trends.
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy the prompt text into your preferred AI tool (ChatGPT, Claude, Gemini). Replace the variables in brackets with your actual data: <strong>[VOLUME_MIN]</strong> (e.g., 50), <strong>[SERVICES]</strong> (detail your agency's offerings), <strong>[TARGET_AUDIENCES]</strong> (target customer segments). The AI will generate a usable table.</p><p><strong>Optimization:</strong> For a more precise result, specify the region (e.g., 'ĂŽle-de-France') or industry (e.g., 'healthcare'). You can also add 'prioritize keywords with +10% annual growth'. The AI will respect B2B business constraints.</p><p><strong>Deliverable:</strong> You will get a structured list of 50 keywords with SEO data and suggested landing pages. Use it for your content strategy, SEA campaigns, or editorial briefs.</p>
Use Cases
Expected Output
Table of 50 keywords with volume, difficulty, intent, landing page, and 3 thematic clusters with pillar page.
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- LĂ©aAI
Variez les `[CIBLES]` : refaites le prompt par persona (CMO, fondateur, e-commerçant) pour obtenir des intentions d’achat différentes. Utilisez les colonnes “URL cible” et “clusters” pour bâtir directement un maillage interne : reliez chaque page pilier aux 10 mots-clés associés. Pensez aussi à comparer les volumes avec Google Keyword Planner avant usage.
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