Boost Your Construction SEO: Ultra-Targeted Keyword Research Prompt
A structured prompt to obtain a list of long-tail and local keywords adapted for a construction tradesman, with volumes, intents, competition, and recommendations.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in the construction sector (building and public works). Your mission is to generate a list of long-tail and niche keywords for a construction tradesman whose activity is: [SPECIFY_TRADE: e.g. masonry, electrical, plumbing, roofing, energy renovation, etc.], located in: [CITY_OR_GEOGRAPHIC_AREA].
Instructions:
- Propose at least 20 keywords in French, of which at least 10 include the name of the city or geographic area.
- For each keyword, provide:
- Estimated monthly search volume (low < 100, medium 100-500, high 500+).
- Search intent (informational, commercial, transactional, navigational).
- SEO competition level (low, medium, high) based on Google Ads ads and density of optimized sites.
- Classify the keywords into 4 thematic categories:
- Problems/Emergency repairs (e.g. water leak, power outage)
- Quotes/Prices (e.g. facade renovation cost, boiler installation quote [CITY])
- Specific services (e.g. bathroom renovation, timber frame construction)
- Labels and aids (e.g. RGE certified tradesman, energy grant works [CITY])
- For each relevant keyword, suggest an idea for a page or blog post to create on the tradesman's website.
- End with 3 actionable recommendations: priority on which keywords, type of content to create, and a local link-building plan (professional directories, supplier partnerships).
Ensure that the keywords reflect the sector's constraints: seasonality, standards, labels, and precise trade vocabulary.
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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p><strong>How to use this prompt:</strong></p><ul><li>Copy the prompt and replace the variables in square brackets with the tradesman's actual information: <strong>[SPECIFY_TRADE]</strong> (e.g. roofer, electrician) and <strong>[CITY_OR_GEOGRAPHIC_AREA]</strong> (e.g. Lyon 3rd, South of France).</li><li>Send it to the AI of your choice (ChatGPT, Claude, etc.). The AI will generate a table or structured list according to the instructions.</li><li>Use the results to: feed your content strategy (blog posts, service pages), optimize local SEO tags, and prioritize marketing actions (Google Ads, organic search).</li></ul><p><strong>Why this prompt is specific:</strong> It incorporates the particularities of construction: urgent repairs, quote requests, labels like RGE, seasonality, and technical vocabulary (timber framing, insulation, etc.). The variables ensure local targeting, essential for a B2B tradesman.</p>
Use Cases
Expected Output
A table or list containing at least 20 keywords with volume, intent, competition, category, and page suggestion, plus 3 actionable recommendations.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour affiner la concurrence, demandez plutôt l’analyse du SERP local (Google Maps) que le niveau basé sur les annonces, plus pertinent pour le BTP.
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