SEO Keyword Research for Medical Clinic: B2B Strategy
Prompt to generate SEO keyword research specific to a medical clinic, integrating legal constraints and B2B.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an SEO expert specialized in the medical field. Your mission is to conduct an in-depth keyword research for a [CLINIC] located in [CITY], offering the following specialties: [SPECIALTIES]. Take into account legal constraints (GDPR, medical confidentiality) and sector specifics: transactional keywords (online appointment booking), informational (symptoms, treatments), and awareness (best specialist). Provide a list of 30 keywords in French with: keyword, estimated monthly search volume, difficulty (low/medium/high), and intent (navigational, informational, transactional). Prioritize local keywords with [CITY] and terms related to [SPECIALTIES]. Also include 10 long-tail keywords in the form of frequently asked questions (e.g., 'how much does a consultation with a [SPECIALTY] cost in [CITY]?'). For each keyword, propose a content idea for an editorial piece or dedicated page. Accepted formats: blog article, service page, FAQ, explanatory video. Adapt difficulty and volume based on local competition. The result should be presented in a structured table with columns: keyword, volume, difficulty, intent, content type.
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Why this prompt works
<p>This prompt is designed for SEO specialists or B2B marketers working with medical clinics. It forces the AI to consider sector specifics: confidentiality, regulation, and local search.</p><p>To use it: replace the variables [CLINIC], [CITY], [SPECIALTIES] with your client's actual data. The result is a table that can be used to prioritize SEO actions (creating pages, articles, etc.).</p><p>Tip: refine by requesting an estimated cost-per-click (CPC) if you also manage SEA campaigns. Adjust the list length according to your needs (here 30 keywords and 10 long-tail).</p>
Use Cases
Expected Output
A structured table with 30 main keywords and 10 long-tail questions, including volume, difficulty, intent and content type.
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- LĂ©aAI
Pour aller plus loin, demandez une colonne "format vidéo suggéré" pour chaque mot-clé : les vidéos courtes (ex: explication d'un symptôme) captent bien l'audience médicale. Cela double l'impact SEO (référencement vidéo + texte).
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