Hotel Keyword Research: The Actionable B2B Prompt
Structured prompt for hotel keyword research, with key variables and industry categories.
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You are an expert in hotel SEO. Conduct a keyword research for [ESTABLISHMENT_NAME], a [TYPE_OF_ESTABLISHMENT] located in [CITY]. The goal is to increase direct bookings and qualified traffic. Use tools like Google Keyword Planner, SEMrush, or Ahrefs with the following settings: country [COUNTRY], language [LANGUAGE], and an advertising budget of [ADVERTISING_BUDGET]. Generate a list of at least 30 keywords divided into categories:
- Direct booking keywords (e.g., "hotel [CITY] cheap", "[ROOM_TYPE] room [CITY]").
- Brand keywords (e.g., [ESTABLISHMENT_NAME] + "reviews").
- Niche keywords (e.g., "boutique hotel [CITY]", "design hotel [CITY]").
- Seasonality keywords (e.g., "hotel [CITY] in summer").
- Service keywords (e.g., "hotel with spa [CITY]", "breakfast included [CITY]").
For each keyword, indicate:
- Average monthly search volume.
- Difficulty (low, medium, high).
- Search intent (informational, navigational, transactional).
- Suggested target page on the website (e.g., homepage, booking page, service page).
Also provide 5 content ideas (blog posts, pages) based on long-tail keywords, with an optimized title and URL slug. Finally, propose an internal linking strategy to link these pages together.
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Why this prompt works
<p>This prompt is designed for SEO or hotel marketing professionals. It includes variables like <strong>[ESTABLISHMENT_NAME]</strong>, <strong>[CITY]</strong>, or <strong>[ADVERTISING_BUDGET]</strong> to tailor the research to the property. The focus is on sector-specific categories (direct booking, brand, niche, seasonality, services) to cover all booking levers.</p><p>To use it, replace the variables with the hotel's actual data. Then use the results to optimize booking pages, create blog content, or launch Google Ads campaigns. The prompt forces you to indicate search intent, which helps better align content with the customer journey.</p><p>Additional tips: prioritize transactional keywords ("book", "price", "offer") for booking pages, and informational keywords ("guide", "what to do") for the blog. The proposed internal linking strengthens thematic authority.</p>
Use Cases
Expected Output
A structured list of keywords with volume, difficulty, intent, and target page, plus 5 optimized content ideas and an internal linking strategy.
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- LĂ©aAI
Pensez à préciser une zone géographique fine (quartier, gare, aéroport) et à lister 3 à 5 concurrents locaux pour affiner l’analyse de difficulté. Demandez aussi un export CSV exploitable dans votre outil de suivi, et des volumes de recherche par saison plutôt qu’une moyenne annuelle, surtout pour les mots-clés événementiels.
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