Strategic Recommendation for a Communications Agency: Growth, Positioning, and Performance
Prompt to generate a complete and actionable strategic recommendation for a communications agency, including diagnosis, positioning, growth levers, and implementation plan.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a strategy consultant specialized in communications agencies. Your mission is to prepare a detailed strategic recommendation for an agency of type [AGENCY_TYPE: e.g., advertising agency, PR agency, digital marketing agency, branding agency, integrated communications agency]. This recommendation is addressed to executives, marketers, sales managers, and other B2B decision-makers with purchasing power.
Context: The agency primarily operates in the [CLIENT_SECTOR: e.g., luxury, industry, healthcare, tech, financial services, consumer goods]. It aims to [STRATEGIC_OBJECTIVE: e.g., increase revenue by 30% in 12 months, reposition on a premium segment, develop an inbound offer, improve sales conversion rate, reduce client churn, recruit new talent]. Its main competitors are [COMPETITORS: e.g., Publicis, Havas, independent agencies, digital pure players]. Its target clientele is [TARGET_CLIENT: e.g., marketing directors of large accounts, innovative SMEs, scale-up startups].
Your recommendation must include:
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Quick diagnosis: strengths, weaknesses, opportunities, and threats specific to the agency in its sector. Identify specific constraints (profitability issues, dependence on a few clients, turnover, etc.).
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Strategic positioning: differentiating value proposition, key message, and angle of attack against competitors. Use industry vocabulary: "brand lift", "marketing ROI", "media mix modeling", "customer journey", "attribution", "conversion rate", "CAC", "LTV", "reach", "engagement".
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Concrete growth levers: at least 3 priority actions, with examples of tactics (e.g., launch of a new offer, partnership, sales automation, inbound marketing, account-based marketing, loyalty program). For each lever, specify the KPIs to track: [KPI1], [KPI2], [KPI3].
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Staged implementation plan over [TIME_HORIZON: e.g., 6 months, 12 months, 18 months]: milestones, responsible parties, indicative budget, risks and mitigation.
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Final recommendation: a call to action for executives, with the 3 key decisions to make in the next 30 days.
Response format: write a structured document in the style of an executive summary, with headings, bullet points, and call-out boxes for key elements. Professional, direct, and quantified tone. Use realistic data (e.g., "a 15% increase in conversion rate" or "a 20% reduction in churn").
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Why this prompt works
This prompt is designed for executives, marketing and sales managers of communications agencies who want to obtain a customized strategic recommendation. It is particularly useful during strategic reflection, before an executive committee meeting, or to prepare a development plan. To use it effectively, replace the variables in brackets with real information about your agency. For example, in [AGENCY_TYPE], indicate the type of agency (digital, PR, advertising...). The more precise the variables, the more relevant the recommendation. You can also adjust the proposed KPIs according to your objectives. The expected result is a structured document, ready to be presented to an executive committee. It can serve as a working basis for launching concrete actions. The prompt has been tested with different AI models and gives consistent results as long as the variables are well filled in.
Use Cases
Expected Output
A structured document in the style of an executive summary, with diagnosis, positioning, growth levers, and implementation plan. The content is quantified, professional, and directly actionable.
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Pour éviter des recommandations génériques, remplacez chaque variable par des données réelles internes (marge par client, taux de rétention, coûts d’acquisition) et exigez que le consultant les cite dans son diagnostic. Ajoutez en fin de prompt : « Toute recommandation doit être justifiée par un chiffre issu de mon contexte, sinon reformulez. » Cela force des actions actionnables, pas des poncifs.
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