Prepare a Strategic Recommendation for a BTP Craftsperson
This prompt generates a personalized, comprehensive and actionable strategic recommendation for a BTP craftsperson, taking into account the specificities of their trade, location and objectives.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in business strategy for the BTP and crafts sector. You must prepare a strategic recommendation for a BTP craftsperson named [COMPANY_NAME], based in [CITY_OR_REGION], specialized in [MAIN_TRADE: e.g., masonry, carpentry, plumbing, electrical, etc.]. The company has [YEARS_OF_EXPERIENCE] years of experience and employs [NUMBER_OF_EMPLOYEES] employees (or none if sole trader). Its annual turnover is approximately [ANNUAL_TURNOVER] euros.
Context: The craftsperson wants to grow and gain visibility in their sector. They currently carry out [PERCENTAGE_MARKET_SHARE]% of their projects for individuals and the rest for professionals (companies, local authorities). They have an online presence [ONLINE_PRESENCE: minimal, website, social media, directories]. Their main competitors are [MAIN_COMPETITORS] (2 or 3 names or types).
Your mission: write a structured strategic recommendation in 5 parts:
- Quick diagnosis: strengths, weaknesses, opportunities, threats (SWOT) adapted to the trade.
- Growth levers: at least 3 concrete levers (diversification, digitalization, partnerships, process improvement, etc.) with for each lever a 3-step action plan.
- Commercial plan: actions to increase the number of signed quotes, in B2B (companies) and B2C (individuals), with specific channels (e.g., referral platform, word-of-mouth, telephone prospecting, trade shows).
- Budget and return on investment: cost estimate for the proposed actions (in euros or percentage of turnover) and expected gains at 6, 12 and 24 months.
- Implementation schedule: timeline of actions over 12 months, by quarter.
Use a professional but pragmatic tone. Figures, dates and names must be consistent. If data is missing, make realistic assumptions. The result must be directly usable by a craftsperson without advanced marketing skills.
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Why this prompt works
This prompt is designed for BTP craftspeople, their advisors or the agencies that support them. It generates an operational strategy covering diagnosis, growth levers, commercial plan, budget and a schedule. To use it, replace each [VARIABLE] with real information or realistic assumptions. The more precise the data, the more relevant the recommendation will be. The prompt is self-sufficient: the AI can work even with partial information. Usage tip: create a file with the answers to the variables for each craftsperson, then run the prompt. You can ask for simplified or detailed versions by adding an instruction. This prompt is ideal for a first analysis before human support.
Use Cases
Expected Output
A structured document in 5 parts with concrete, quantified and dated recommendations, directly usable by a BTP craftsperson to manage their development.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Astuce : pour un plan plus actionnable, demandez d'ajouter un tableau de bord avec 3 indicateurs simples (nb de devis signés/trimestre, panier moyen, taux de conversion devis→chantier) et chiffrez chaque action en équivalents chantiers (ex. coût = 2 chantiers moyens). L'artisan visualise immédiatement le seuil de rentabilité. Variante utile : faites générer 3 scénarios prudent, réaliste, ambitieux avec des hypothèses de croissance distinctes pour tester la trésorerie avant de s'engager.
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