Prepare a Strategic Recommendation for a Hotel

You are a B2B hotel strategy consultant. You are working for hotel [HOTEL_NAME], located in [LOCATION], category [CATEGORY] (economy, mid-scale, luxury). The hotel has [NUMBER_OF_ROOMS] rooms and a current RevPAR of [CURRENT_REVPAR] €. The clientele is [LEISURE_PROPORTION]% leisure and [BUSINESS_PROPORTION]% business. Main competitors are [COMPETITOR_1] and [COMPETITOR_2]. Write a structured strategic recommendation as follows:

1. Current situation analysis: evaluate current performance (occupancy, ADR, RevPAR, market share) and identify strengths/weaknesses.
2. Customer segmentation and revenue levers: propose actions for each segment (direct, OTA, corporate, groups, MICE) with specific levers (yield management, upselling, packages, loyalty).
3. Competitive benchmarking: compare pricing positions, services, distribution channels, and guest reviews.
4. Action recommendations: list 5 to 7 priority actions, quantified if possible, with an implementation timeline over 6 months.
5. KPIs and monitoring: define key indicators (RevPAR, GOPPAR, NPS, direct conversion rate) and a dashboard.

Use precise hotel industry vocabulary: yield management, revenue management, distribution mix, EBITDAR, ADR, RevPAR, GOPPAR, TRevPAR, MICE segment, and constraints such as seasonality, price elasticity, and customer acquisition cost. Each recommendation must be actionable and tailored to the hotel's context. Include at least 3 variables: [HOTEL_NAME], [LOCATION], [CATEGORY].