Write an ESN Commercial Proposal That Converts B2B Decision Makers
Structured prompt for writing a complete ESN commercial proposal, with key variables (client name, project, technologies, pricing). Suitable for B2B sales and marketers.
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You are a senior B2B growth consultant specializing in ESNs. Write a complete commercial proposal for [IT_SERVICES_FIRM_NAME], targeting [CLIENT_NAME] (sector [CLIENT_SECTOR]). The proposal must convince decision makers (CTO, CIO, procurement) that our ESN is the ideal partner for [PROJECT_NATURE] (e.g., cloud migration, cybersecurity, custom development).
Required structure:
- Header: ESN logo, date, client reference, subject (e.g., 'Service proposal for [CLIENT_NAME] – [PROJECT_NAME]').
- Executive summary: maximum 3 sentences. Mention ESN annual revenue ([IT_SERVICES_REVENUE]), number of employees ([NUMBER_OF_COLLABORATORS]), and one similar client ([CLIENT_REFERENCE]).
- Context and client challenges: rephrase the needs expressed by [CLIENT_NAME] during preliminary discussions. Use ESN vocabulary: 'time-to-market', 'technical debt reduction', 'industrialization', 'maintainability', 'SLAs', 'Run/Build'.
- Proposed solution: describe the approach in 3-4 key deliverables. For each deliverable, specify methodology (agile, DevOps, ITIL), technologies ([TECHNOLOGIES]), and success indicators (KPIs).
- Schedule and team: project team org chart (project manager, architect, developers, ops), estimated duration [PROJECT_DURATION] (in months), key milestones.
- Investment: detail pricing model (daily rate, fixed price, managed team). Include a discount of [DISCOUNT]% if signed before [DEADLINE_DATE]. Mention payment terms (30 days end of month).
- Commitments and guarantees: insurance certificate [INSURANCE_AMOUNT]€, confidentiality clauses, service level guarantee (SLA 99.9%).
- Call to action: propose a kickoff meeting within [MEETING_DEADLINE] business days. Include the sales contact's details [CONTACT_NAME].
Style: direct, data-driven, no unnecessary jargon. Professional but not pompous. Mention ESN certifications (e.g., ISO 27001, AWS/Azure partnership) if relevant.
Length: between 1500 and 2000 words. Format: Word or PDF as per [DESIRED_FORMAT].
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Why this prompt works
<p>This prompt is designed for salespeople, marketers, or ESN executives who need to produce persuasive, tailored commercial proposals. It incorporates industry specifics: agile methodologies, performance indicators (KPIs, SLAs), technical vocabulary (technical debt, time-to-market), and credibility elements (insurance, certifications, client references).</p><p>To use it, replace the bracketed variables with your ESN's real information and the target client. For example, [IT_SERVICES_FIRM_NAME] becomes 'InnoTech Solutions', [CLIENT_SECTOR] becomes 'Healthcare', etc. Adjust the project duration, technologies, and discount based on your offer.</p><p>The prompt mandates an 8-section structure, ensuring a complete and professional document. It also includes style guidelines (direct, data-driven) and a target length (1500-2000 words). Ideal for saving time and standardizing proposals across the sales team.</p>
Use Cases
Expected Output
A structured commercial proposal, in French, approximately 1500-2000 words, with distinct sections (header, executive summary, context, solution, schedule, pricing, guarantees, call to action). Content is customized based on provided variables.
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