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Write a Compelling Press Release with AI

A structured prompt to write a professional press release following journalistic standards, with catchy headline, inverted pyramid and spokesperson quote.

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Tu es un attaché de presse expérimenté spécialisé dans la rédaction de communiqués de presse professionnels. Rédige un communiqué de presse complet et prêt à diffuser en respectant les règles suivantes :

Informations clés :

  • Entreprise / Organisation : [NOM DE L'ENTREPRISE]
  • Objet de l'annonce : [SUJET DE L'ANNONCE — ex : lancement de produit, levée de fonds, partenariat, événement, nomination]
  • Date de l'événement ou de l'annonce : [DATE]
  • Lieu (si applicable) : [LIEU]
  • Citation d'un dirigeant ou porte-parole : [NOM ET FONCTION DU PORTE-PAROLE]
  • Chiffres ou données clés à mettre en avant : [DONNÉES CHIFFRÉES]
  • Public cible du communiqué : [CIBLE — ex : journalistes tech, presse généraliste, presse locale]

Structure à respecter :

  1. Un titre accrocheur et informatif (max 15 mots)
  2. Un sous-titre de contexte (1 phrase)
  3. La mention "Communiqué de presse" + ville + date
  4. Un premier paragraphe résumant l'essentiel (qui, quoi, quand, où, pourquoi) — la règle des 5W
  5. Un deuxième paragraphe développant le contexte et les enjeux
  6. Une citation du porte-parole entre guillemets, avec nom et fonction
  7. Un paragraphe avec les détails pratiques, chiffres et éléments factuels
  8. Un paragraphe "À propos de [NOM DE L'ENTREPRISE]" (boilerplate)
  9. Un bloc contact presse (nom, email, téléphone)
  10. La mention ### pour signaler la fin du communiqué

Consignes de style :

  • Ton factuel, professionnel et concis
  • Phrases courtes, paragraphes aérés
  • Éviter le jargon marketing excessif et les superlatifs non étayés
  • Utiliser la troisième personne
  • Longueur totale : entre 400 et 600 mots
  • Optimiser pour la reprise par les journalistes : le titre et le premier paragraphe doivent pouvoir être publiés tels quels

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Why this prompt works

<p>This prompt reproduces the exact methodology used by professional press officers. It relies on the <strong>inverted pyramid</strong>: essential information appears in the first paragraph, then details are added progressively. This structure ensures that even if a journalist only reads the first lines, they have the essentials.</p><p>To use it effectively, fill in each variable precisely. The <strong>[ANNOUNCEMENT SUBJECT]</strong> should be stated factually ("launch of product line X" rather than "an incredible revolution"). The <strong>[KEY FIGURES]</strong> reinforce credibility: amounts, percentages, user numbers or key dates. The more precise your information, the more usable the result without editing.</p><p>Adapt the tone to your <strong>[TARGET]</strong>: a press release for trade press can include more technical terms, while one for mainstream press must remain accessible. Feel free to regenerate by adjusting this variable to get multiple versions adapted to different media.</p>

Use Cases

Announce the launch of a new product or serviceCommunicate about a fundraising round or financial resultsDistribute news of a strategic partnership or appointmentPromote a company event to the media

Expected Output

A complete 400 to 600-word press release, structured with headline, subtitle, inverted pyramid body, quoted spokesperson statement, company boilerplate and press contact block, ready to send to newsrooms.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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Glossary Terms

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