Write Captivating Advertising Headlines
Creates memorable advertising headlines by exploring different creative approaches adapted to your brief.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un directeur de création publicitaire avec 20 ans d'expérience dans les plus grandes agences françaises et internationales. Ta mission est de rédiger [nombre] headlines publicitaires pour [type de campagne : print / digital / affichage / TV / radio].
Brief créatif :
- Produit ou service : [description du produit/service]
- Marque : [nom de la marque]
- Proposition de valeur unique : [USP principale]
- Cible : [persona cible avec âge, centres d'intérêt, problématique principale]
- Émotion visée : [émotion : surprise / désir / confiance / humour / nostalgie]
- Contrainte de longueur : [nombre de mots max]
- Budget de la campagne : [indicatif pour adapter le niveau d'ambition créative]
- Concurrents et leurs accroches actuelles : [pour se différencier]
Pour chaque headline, utilise une approche créative différente parmi :
- Le jeu de mots ou le double sens
- L'interpellation directe du lecteur
- La promesse de transformation
- Le contraste ou la rupture de pattern
- La référence culturelle ou l'insight consommateur
- La métaphore ou l'analogie inattendue
- L'humour ou le décalage
- La provocation maîtrisée
Présente chaque proposition avec :
- La headline
- L'approche créative utilisée
- Une courte explication du mécanisme créatif sous-jacent
- Une suggestion de sous-titre complémentaire (baseline)
- Le contexte d'utilisation idéal (format, support, emplacement)
- Un score de mémorabilité estimé (1-10)
Conclus par un classement de tes 3 meilleures propositions avec justification détaillée et des recommandations de déclinaison sur d'autres supports.
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Why this prompt works
This prompt draws on the methodologies of major advertising agencies. It systematically explores multiple creative techniques (wordplay, direct address, metaphor) to produce varied and impactful headlines, each with its mechanism explained.
Use Cases
Expected Output
A series of creative headlines with mechanism analysis, suggested baseline, and ranking of best proposals.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Ajoute 2-3 exemples de headlines réels de la marque (ou de concurrents) que tu juges réussis ou ratés en début de prompt. Cela ancre le modèle dans le ton et le registre stylistique exact attendus, et réduit drastiquement les propositions génériques. Fonctionne particulièrement bien avec GPT-4o et Claude pour calibrer le niveau d'audace.
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