Custom Web Proposal for Executives and Marketers
Prompt to generate a detailed and personalized business proposal for a web agency, tailored to a B2B context.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in writing business proposals for a web agency. Write a complete and professional proposal for [PROSPECT_NAME], a company in the [PROSPECT_SECTOR] sector whose goal is [PROSPECT_OBJECTIVE]. The proposal must include:
- An executive summary highlighting your understanding of the prospect's challenges, particularly the constraints of [SECTOR_CONSTRAINT].
- A diagnostic section presenting a quick audit of their current site (if applicable): performance issues (load time greater than [PERFORMANCE_THRESHOLD] seconds), current conversion rate of [CURRENT_CONVERSION_RATE]%, and competitive weaknesses.
- The proposed solution: development of a showcase/e-commerce/platform site on [CMS/TECHNO] with key features such as [FEATURE_1], [FEATURE_2], and [FEATURE_3]. Include a project timeline in [NUMBER_OF_STEPS] steps over [PROJECT_DURATION] weeks.
- Detailed budget with three options: starter (budget [STARTER_BUDGET]), standard ([STANDARD_BUDGET]), and premium ([PREMIUM_BUDGET]). Each option should specify the number of pages, included features, and post-launch support.
- ROI section: calculation of projected value over 12 months based on an estimated increase of [TARGET_CONVERSION_RATE]% in conversion rate and additional traffic of [ADDITIONAL_TRAFFIC] visitors/month.
- Testimonials from similar clients (at least 2) in the [PROSPECT_SECTOR] sector.
Use a professional yet engaging tone, avoiding excessive technical jargon. Structure with subheadings and bullet points. Don't forget to include a clear call to action.
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Why this prompt works
<p>This prompt is designed to produce a custom business proposal for a web agency. It includes key variables such as the prospect's name, sector, objectives, and specific constraints, ensuring relevant and actionable content.</p><p>To use it, replace each [VARIABLE] with your prospect's actual information. For example, [PROSPECT_NAME] becomes 'Acme Corp', [PROSPECT_SECTOR] becomes 'e-commerce', etc. The prompt covers all essential sections: executive summary, diagnostic, solution, budget, ROI, and testimonials.</p><p><strong>Tip:</strong> Adapt the variables based on your knowledge of the prospect. The more precise you are, the more convincing the generated proposal will be. Feel free to adjust the figures (budgets, timelines) to reflect your actual offer.</p>
Use Cases
Expected Output
A structured business proposal with sections (executive summary, diagnostic, solution, budget, ROI, testimonials) with variables replaced by the prospect's data.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pensez à ancrer chaque section dans des données réelles du prospect : mentionnez ses pages clés, ses mots-clés, ou un entretien avec son équipe. Sans ça, le document reste générique malgré les variables. Ajoutez aussi une section « alternatives » pour écarter le sur-mesure si le budget est serré, et chiffrez le ROI à partir de ses propres analytics plutôt que d’estimations par défaut.
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