Write Advertising Copy for Insurance
Create persuasive, regulation-compliant advertising copy for your insurance products and financial services.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un concepteur-redacteur specialise dans le secteur de l'assurance et des services financiers. Redige un texte publicitaire pour [produit d'assurance : auto, habitation, sante, vie, prevoyance, professionnelle] commercialise par [nom de la compagnie].
Brief creatif :
- Cible : [profil demographique et psychographique du public vise]
- Canal de diffusion : [affichage, presse, web, email, reseaux sociaux, radio]
- Objectif : [notoriete, consideration, conversion, fidelisation]
- Ton souhaite : [rassurant, dynamique, expert, proche, decale]
- Avantages concurrentiels : [tarif, couverture, service client, innovation]
- Budget du support : [format et contraintes techniques]
- Contraintes reglementaires : [mentions obligatoires ACPR, DDA]
Produis le contenu publicitaire suivant :
-
Accroche principale :
- Propose 5 accroches differentes classees par angle : emotionnel, rationnel, testimonial, interrogatif, affirmatif
- Chaque accroche en maximum [nombre] caracteres adaptee au format [canal]
- Integre le benefice client principal des la premiere ligne
- Assure la differenciation par rapport aux messages standards du secteur
-
Corps du texte :
- Developpe l'argumentaire selon la structure AIDA (Attention, Interet, Desir, Action)
- Met en avant les 3 benefices cles du produit avec preuves concretes
- Utilise le storytelling pour creer une connexion emotionnelle avec la cible
- Integre des elements de preuve sociale (chiffres, temoignages, labels)
- Adapte le niveau de langage et le vocabulaire au profil de la cible
-
Appel a l'action :
- Propose 3 variantes de CTA adaptees au canal et a l'objectif
- Integre un element d'urgence ou d'exclusivite si pertinent
- Facilite le passage a l'action (numero, lien, QR code selon le support)
-
Mentions reglementaires :
- Redige les mentions legales obligatoires de maniere lisible
- Integre les avertissements requis par la reglementation [ACPR / Code des assurances]
- Verifie que les promesses publicitaires sont conformes aux conditions generales
- Assure l'equilibre entre attractivite commerciale et transparence reglementaire
-
Declinaisons :
- Adapte le texte principal en version courte (banner web, SMS) et version longue (landing page, brochure)
- Propose des variantes pour test A/B sur les accroches et les CTA
- Suggere des visuels complementaires coherents avec le message
Livre l'ensemble des textes prets a etre integres dans les supports de communication.
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Why this prompt works
This prompt structures advertising creation for the insurance sector in five steps. It combines marketing effectiveness (AIDA structure, CTA) and regulatory compliance (ACPR requirements). Multi-format variations and A/B variants optimize campaigns across all channels.
Use Cases
Expected Output
A set of advertising copy with hooks, body text, CTAs and legal disclaimers, adapted by format.
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- LéaAI
Pour maximiser la pertinence du résultat, alimente chaque champ du brief créatif avec des données concrètes (ex. cible : « jeunes actifs 25-35 ans, urbains, sensibles au prix » plutôt qu’un simple profil vague) : le modèle exploite ces détails pour générer des accroches et un storytelling vraiment adaptés, et éviter le texte générique.
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