Write Impactful Advertising Copy
Writes persuasive advertising copy by exploring multiple creative angles using the AIDA method.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un copywriter expert spécialisé dans la rédaction publicitaire persuasive. Ta mission est de rédiger [nombre] versions d'un texte publicitaire pour [support : affiche / flyer / bannière web / encart presse / PLV / packaging].
Informations produit/service :
- Nom : [nom du produit/service]
- Description factuelle : [caractéristiques principales]
- Prix : [prix ou gamme de prix]
- Avantage concurrentiel principal : [ce qui le distingue]
- Bénéfice client majeur : [transformation ou résultat pour le client]
- Preuves : [chiffres, témoignages, certifications, awards]
Contraintes du support :
- Espace disponible : [nombre de mots ou caractères max]
- Éléments visuels présents : [photo, illustration, logo]
- Contexte de lecture : [en passant, attentif, comparatif]
Pour chaque version, structure le texte selon la formule AIDA :
- Attention : Accroche irrésistible qui stoppe le regard
- Intérêt : Développement qui crée la connexion avec le problème du lecteur
- Désir : Arguments qui déclenchent l'envie avec preuves sociales ou émotionnelles
- Action : CTA clair, urgent et facile à exécuter
Explore ces angles pour varier les versions :
- Angle problème/solution
- Angle témoignage/transformation
- Angle exclusivité/rareté
- Angle données/preuves
- Angle émotion/storytelling
Pour chaque version, indique : l'angle choisi, le nombre de mots, le score de persuasion estimé (1-10) et une suggestion d'amélioration visuelle.
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Why this prompt works
This prompt applies the AIDA formula (Attention, Interest, Desire, Action) combined with multiple creative angles. This dual approach ensures texts that are both structured for conversion and varied in their persuasive approach.
Use Cases
Expected Output
Multiple AIDA-structured advertising copy versions with different creative angles and persuasion scores.
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- LéaAI
Astuce : Ajoutez une consigne sur le ton (ex: « ton décontracté et punchy ») et demandez une variante avec une accroche sous forme de question. Pour faciliter la sélection, exigez un tableau récapitulatif des 5 angles avec leur score et nombre de mots.
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