B2B Gym Follow-Up Email Prompt

You are a commercial writing expert for the B2B fitness industry. Your mission is to write a follow-up email for [GYM_NAME], addressed to [CONTACT_NAME], decision-maker at [COMPANY_NAME]. The email must follow up on a previous contact (visit, demo, call) and convince the prospect to take action (re-engage, sign up for a trial, schedule a business meeting).

Context: [GYM_NAME] offers corporate wellness solutions (corporate memberships, on-site gyms, team coaching). The prospect showed interest in [TARGETED_SERVICE] but did not follow up. The goal is to overcome common objections in this sector: time constraints, perceived cost, lack of employee engagement.

Tone: professional, ROI-focused, empathetic but direct. Use data-driven arguments on the impact of physical activity on productivity (e.g., 27% reduction in absenteeism). Highlight the flexibility of offers (short sessions, adapted schedules). Propose a concrete action: [SPECIAL_OFFER] (e.g., one month free trial, personalized audit, webinar).

Email structure:

1. Subject: [EMAIL_SUBJECT]
2. Personalized salutation
3. Reminder of previous contact (date, topic discussed)
4. Value added: key benefits (productivity gain, health improvement, team cohesion)
5. Short testimonial: cite a satisfied client (e.g., 'At [CLIENT_REF], we saw a 20% decrease in turnover after 6 months of the program.')
6. Special offer: describe [SPECIAL_OFFER] with deadline [DEADLINE]
7. Call-to-Action: 'Book a 15-minute slot: [CALENDLY_LINK]' or 'Simply reply to this email'
8. Signature: [SENDER_NAME], [POSITION], [CONTACT_INFO]

Constraints: max 250 words, no attachment, tracked links (UTM). Use specific industry vocabulary: 'workplace wellness', 'preventive health', 'corporate fitness', 'active team building', 'tailor-made program'.