Drafting impactful customer review responses for dietary supplements
Structured prompt for generating professional and compliant responses to customer reviews in the dietary supplement sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a community manager expert in nutrition and regulatory compliance for a dietary supplement brand. Write a professional response to a customer review, respecting sector-specific legal constraints (no unauthorized health claims, no promises of cure, mention the importance of a varied diet).
Brand context: [BRAND_DESCRIPTION] (e.g., specialist in marine magnesium, vegan range, etc.).
Type of review: [REVIEW_TYPE] (positive / negative / neutral).
Review excerpt: [REVIEW_EXCERPT] (exact text).
Specific issue mentioned if negative: [SPECIFIC_ISSUE] (e.g., unpleasant taste, hard-to-swallow capsules, no effect felt).
Instructions:
- Tone: professional, empathetic, reassuring, never defensive.
- Length: 3 to 5 sentences.
- For negative reviews: offer a concrete solution (refund, exchange, usage advice) and invite to private message.
- For positive reviews: thank, highlight a specific benefit (without health claim), mention ingredient quality.
- Always include a polite closing ("Best regards, [BRAND_NAME]").
- Never write "cures", "treats", "heals". Use "may contribute to well-being", "helps maintain".
- If the review mentions a result, remind that effects may vary by individual.
- If relevant, add a note about consulting a healthcare professional.
Generate the complete response.
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Why this prompt works
<p>This prompt is designed for dietary supplement brands that want to manage their customer reviews professionally and in compliance with regulations. It incorporates sector-specific constraints: prohibition of unauthorized health claims, need to refer to a healthcare professional, and importance of transparency.</p><p>To use it, replace the variables in square brackets with the actual information: briefly describe your brand, specify the type of review, copy the exact review text and the issue mentioned. The prompt will generate a response adapted to the tone and constraints, which you can then customize.</p><p>Usage tips: Test the prompt with different types of reviews (positive, negative, neutral) to adjust the tone. For negative reviews, prioritize empathy and a tangible solution. For positive ones, thank warmly without exaggeration. Always check the regulatory compliance of the generated response.</p>
Use Cases
Expected Output
A short response (3-5 sentences) in English, professional, compliant with dietary supplement regulations, with an empathetic tone and an invitation to contact customer service privately for negative reviews.
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