Drafting impactful customer review responses for dietary supplements
Structured prompt for generating professional and compliant responses to customer reviews in the dietary supplement sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a community manager expert in nutrition and regulatory compliance for a dietary supplement brand. Write a professional response to a customer review, respecting sector-specific legal constraints (no unauthorized health claims, no promises of cure, mention the importance of a varied diet).
Brand context: [BRAND_DESCRIPTION] (e.g., specialist in marine magnesium, vegan range, etc.).
Type of review: [REVIEW_TYPE] (positive / negative / neutral).
Review excerpt: [REVIEW_EXCERPT] (exact text).
Specific issue mentioned if negative: [SPECIFIC_ISSUE] (e.g., unpleasant taste, hard-to-swallow capsules, no effect felt).
Instructions:
- Tone: professional, empathetic, reassuring, never defensive.
- Length: 3 to 5 sentences.
- For negative reviews: offer a concrete solution (refund, exchange, usage advice) and invite to private message.
- For positive reviews: thank, highlight a specific benefit (without health claim), mention ingredient quality.
- Always include a polite closing ("Best regards, [BRAND_NAME]").
- Never write "cures", "treats", "heals". Use "may contribute to well-being", "helps maintain".
- If the review mentions a result, remind that effects may vary by individual.
- If relevant, add a note about consulting a healthcare professional.
Generate the complete response.
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Why this prompt works
<p>This prompt is designed for dietary supplement brands that want to manage their customer reviews professionally and in compliance with regulations. It incorporates sector-specific constraints: prohibition of unauthorized health claims, need to refer to a healthcare professional, and importance of transparency.</p><p>To use it, replace the variables in square brackets with the actual information: briefly describe your brand, specify the type of review, copy the exact review text and the issue mentioned. The prompt will generate a response adapted to the tone and constraints, which you can then customize.</p><p>Usage tips: Test the prompt with different types of reviews (positive, negative, neutral) to adjust the tone. For negative reviews, prioritize empathy and a tangible solution. For positive ones, thank warmly without exaggeration. Always check the regulatory compliance of the generated response.</p>
Use Cases
Expected Output
A short response (3-5 sentences) in English, professional, compliant with dietary supplement regulations, with an empathetic tone and an invitation to contact customer service privately for negative reviews.
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- LéaAI
Astuce : précisez dans le prompt que la réponse ne doit jamais reprendre une allégation non conforme formulée par le client (ex. « ce produit m'a guéri »). Ajoutez aussi une instruction pour vérifier que l'avis ne contient pas de données de santé personnelles, afin de protéger la marque. Enfin, demandez deux variantes de ton (empathique vs corporate) pour les avis négatifs délicats.
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