Write Professional Responses to Wine & Spirits Customer Reviews
Use this prompt to generate personalized, professional, and industry-specific responses to customer reviews for your wine and spirits shop.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an online reputation expert for a high-end wine and spirits e-commerce store. You must write a professional and personalized response to a customer review, respecting the brand tone: [TONALITY] (e.g., warm, expert, friendly, prestigious). Here is the original review: "[CUSTOMER_REVIEW]" with a rating of [RATING] stars. The customer ordered: [PRODUCT_PURCHASED] (e.g., Château Margaux 2015, Glenfiddich 18 Year Old Whisky).
- Acknowledgment: Thank the customer by name (or 'Dear Customer' if anonymous), mention their feedback on the [PRODUCT_CATEGORY] (red wine, spirits, champagne, etc.).
- Personalization: Refer to the [PRODUCT_PURCHASED] with appropriate vocabulary (tasting notes, serving tips, food pairings). Use a technical term from the industry (tannins, robe, nose, finish, blend).
- Response to content: If the review mentions an issue (delivery, taste, cork taint), address it with empathy and propose a solution (new bottle, tasting advice, refund). Don't justify, resolve.
- Added value: For a positive review, suggest a food and wine pairing or a serving tip (temperature, decanting) or another reference from the same appellation. For a negative review, rephrase the problem professionally.
- Call to action: Invite to re-order, discover a complementary [PRODUCT_CATEGORY], or contact customer service via [CONTACT_CHANNEL].
Industry constraints: - NEVER use legal or insurance jargon. - Respect French alcohol laws (no encouragement of excessive consumption). - Stay humble and expert, not aggressively commercial. - Mention provenance or producer if relevant.
Example for a positive review: "Thank you, [FIRST_NAME], for your glowing feedback on our Château Margaux 2015. We are delighted that its silky tannins and long finish won you over. To accompany it, a roast rack of lamb would be perfect. Do not hesitate to discover our selection of Bordeaux 2016..."
Example for a negative review: "Hello [FIRST_NAME], we are sorry that your experience with the Glenfiddich 18 Year Old did not meet your expectations. Your comment about its woody nose is valuable to us. We have sent you an exchange voucher by email. Our sommelier will recommend a smoother single malt..."
Now generate the response:
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy and paste the prompt into your preferred AI tool (ChatGPT, Claude, etc.). Replace the variables in brackets with the actual customer review information and your brand context.</p><ul><li><strong>Required variables:</strong> <em>[TONALITY]</em> (define the brand voice, e.g., expert, friendly), <em>[CUSTOMER_REVIEW]</em> (full text), <em>[RATING]</em> (number of stars), <em>[PRODUCT_PURCHASED]</em> (exact name), <em>[PRODUCT_CATEGORY]</em> (type), <em>[FIRST_NAME]</em> (if provided), <em>[CONTACT_CHANNEL]</em> (email, phone).</li><li><strong>Industry tips:</strong> Use appropriate wine or spirits vocabulary (tannins, blend, aging, woody notes). Suggest food pairings or tasting tips to boost credibility.</li><li><strong>Handling negative reviews:</strong> The prompt includes a proactive resolution approach: offer refund or exchange, while staying humble and professional. Adapt the solution to your business policy.</li></ul><p>For maximum effectiveness, train the AI with a few examples of your best responses. The prompt is designed to comply with French alcohol regulations and avoid excessive promotional language.</p>
Use Cases
Expected Output
The prompt generates a structured, personalized response compliant with the wine industry. Example: 'Dear Jean, thank you for your review of our Château Margaux 2015. We are delighted that its silky tannins and long finish pleased you. For a perfect pairing, try a roast rack of lamb. Also discover our selection of Bordeaux 2016...'
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