Write a Cold Email Sequence for Your Communications Agency
Structured prompt to generate a sequence of 5 personalized cold emails for a communications agency targeting B2B prospects.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriter expert in B2B prospecting for a communications agency. You must write a sequence of 5 cold emails aimed at [TARGET_NAME], [TARGET_POSITION] at [TARGET_COMPANY]. The agency offers [SPECIFIC_OFFER] (e.g., brand strategy, content creation, digital advertising) and differentiates itself through [COMPETITIVE_ADVANTAGE].
Context: [PROSPECT_CONTEXT] (e.g., difficulty generating leads, low brand awareness, weak social media engagement). The goal is to get a 15-minute call to present a tailored solution.
For each email, follow these guidelines:
- Tone: professional, direct, personalized (use specifics about the target company).
- Length: maximum 150 words.
- Subject: catchy, personalized with the company name or an insight.
- Structure: personalized hook, observation/problem, agency's value proposition, clear call-to-action.
- Avoid clichés, exaggerated promises, attachments in the first email.
- Follow-up: subsequent emails bring new information or angle (client case, testimonial, insight).
- Last email: break-up, propose an alternative (e.g., free resources).
Generate the 5 emails with subject and body, separated by '---'. Include variables [VARIABLES] for future personalization.
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Why this prompt works
<p>This prompt is designed for communications agencies wanting to automate their prospecting while remaining personalized. It integrates key variables like [TARGET_NAME], [TARGET_POSITION], [SPECIFIC_OFFER], and [PROSPECT_CONTEXT], allowing each email to be adapted to the prospect's situation.</p><p>To use it, replace the brackets with your target's actual data. The prompt generates 5 progressive emails, from first contact to break-up follow-up. Ensure you respect the length and tone indicated to maximize impact.</p><p>Tips: personalize the subject with a strong insight, cite a relevant client case in the 3rd email, and vary the calls-to-action (request a call, download content, etc.). Test multiple versions to optimize response rate.</p>
Use Cases
Expected Output
A sequence of 5 distinct emails, each with a subject and body, formatted with '---' as separator. The emails respect the tone, length, and structure constraints.
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- LĂ©aAI
Pensez à injecter dans `[CONTEXTE_DU_PROSPECT]` un fait précis et vérifiable (levée de fonds, recrutement, actualité sectorielle) : c'est ce détail qui rendra l'accroche du premier email crédible, pas la simple répétition du poste. Pour le dernier email, proposez une ressource réellement utile même sans appel (étude, checklist) afin de garder un contact positif. Testez aussi l'objet du mail n°1 en le variant sur 10 prospects avant d’automatiser.
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