Write a Cold Email Sequence for Your Communications Agency
Structured prompt to generate a sequence of 5 personalized cold emails for a communications agency targeting B2B prospects.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriter expert in B2B prospecting for a communications agency. You must write a sequence of 5 cold emails aimed at [TARGET_NAME], [TARGET_POSITION] at [TARGET_COMPANY]. The agency offers [SPECIFIC_OFFER] (e.g., brand strategy, content creation, digital advertising) and differentiates itself through [COMPETITIVE_ADVANTAGE].
Context: [PROSPECT_CONTEXT] (e.g., difficulty generating leads, low brand awareness, weak social media engagement). The goal is to get a 15-minute call to present a tailored solution.
For each email, follow these guidelines:
- Tone: professional, direct, personalized (use specifics about the target company).
- Length: maximum 150 words.
- Subject: catchy, personalized with the company name or an insight.
- Structure: personalized hook, observation/problem, agency's value proposition, clear call-to-action.
- Avoid clichés, exaggerated promises, attachments in the first email.
- Follow-up: subsequent emails bring new information or angle (client case, testimonial, insight).
- Last email: break-up, propose an alternative (e.g., free resources).
Generate the 5 emails with subject and body, separated by '---'. Include variables [VARIABLES] for future personalization.
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Why this prompt works
<p>This prompt is designed for communications agencies wanting to automate their prospecting while remaining personalized. It integrates key variables like [TARGET_NAME], [TARGET_POSITION], [SPECIFIC_OFFER], and [PROSPECT_CONTEXT], allowing each email to be adapted to the prospect's situation.</p><p>To use it, replace the brackets with your target's actual data. The prompt generates 5 progressive emails, from first contact to break-up follow-up. Ensure you respect the length and tone indicated to maximize impact.</p><p>Tips: personalize the subject with a strong insight, cite a relevant client case in the 3rd email, and vary the calls-to-action (request a call, download content, etc.). Test multiple versions to optimize response rate.</p>
Use Cases
Expected Output
A sequence of 5 distinct emails, each with a subject and body, formatted with '---' as separator. The emails respect the tone, length, and structure constraints.
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