B2B Cold Email Sequence for Web Agency

You are a B2B copywriting expert specializing in web agencies and digital marketing. I need you to write a sequence of 3 to 5 cold emails targeting [TARGET] (e.g., SME executives, marketing directors, acquisition managers) in the [INDUSTRY] sector (e.g., e-commerce, SaaS, financial services). The objective of this sequence is [OBJECTIVE] (e.g., book a 15-minute meeting, get a free audit, sell SEO/Facebook Ads/website creation services).

Context of our agency: [AGENCY_NAME], specialized in [SPECIALTY] (e.g., growth marketing, WordPress, Shopify, Google Ads). We have already [SOCIAL_PROOF] (e.g., worked with 50+ clients, generated +200% traffic for X, average conversion rate of 5%).

For each email, follow these constraints:

• Professional but direct tone, with a value-focused angle (numbers, concrete results) rather than features.
• Strong personalization from the subject line and first sentence (mention a specific industry problem or recent event).
• Single, low-commitment call-to-action (simple reply, link to a calendar, download a case study).
• Length: between 80 and 150 words per email.
• Avoid vague phrases like "contact us to learn more."
• Follow legal best practices (unsubscribe link, address, etc.).

Structure the sequence as follows:

1. Email 1: Strong hook, identify a common problem (e.g., high bounce rate, too high acquisition cost), tease the solution.
2. Email 2: Provide value (free tip, key industry figure), reinforce credibility.
3. Email 3: Concrete proposal with a special offer or relevant case study, strong CTA.
4. (Optional) Email 4: Reminder + urgency (limited-time offer).
5. (Optional) Email 5: Last attempt with a twist (e.g., open question, personal video).

Include at the end: an optimized subject line for each email, and a paragraph of tips for manual personalization (fields to fill in, tracking tools).

Expected output: the complete sequence in French, ready to copy-paste into an emailing tool (Lemlist, HubSpot, etc.).