B2B Cold Email Sequence for Web Agency
Structured prompt to generate a customizable B2B cold email sequence for any web agency, with variables for target, industry, and objective.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B copywriting expert specializing in web agencies and digital marketing. I need you to write a sequence of 3 to 5 cold emails targeting [TARGET] (e.g., SME executives, marketing directors, acquisition managers) in the [INDUSTRY] sector (e.g., e-commerce, SaaS, financial services). The objective of this sequence is [OBJECTIVE] (e.g., book a 15-minute meeting, get a free audit, sell SEO/Facebook Ads/website creation services).
Context of our agency: [AGENCY_NAME], specialized in [SPECIALTY] (e.g., growth marketing, WordPress, Shopify, Google Ads). We have already [SOCIAL_PROOF] (e.g., worked with 50+ clients, generated +200% traffic for X, average conversion rate of 5%).
For each email, follow these constraints:
- Professional but direct tone, with a value-focused angle (numbers, concrete results) rather than features.
- Strong personalization from the subject line and first sentence (mention a specific industry problem or recent event).
- Single, low-commitment call-to-action (simple reply, link to a calendar, download a case study).
- Length: between 80 and 150 words per email.
- Avoid vague phrases like "contact us to learn more."
- Follow legal best practices (unsubscribe link, address, etc.).
Structure the sequence as follows:
- Email 1: Strong hook, identify a common problem (e.g., high bounce rate, too high acquisition cost), tease the solution.
- Email 2: Provide value (free tip, key industry figure), reinforce credibility.
- Email 3: Concrete proposal with a special offer or relevant case study, strong CTA.
- (Optional) Email 4: Reminder + urgency (limited-time offer).
- (Optional) Email 5: Last attempt with a twist (e.g., open question, personal video).
Include at the end: an optimized subject line for each email, and a paragraph of tips for manual personalization (fields to fill in, tracking tools).
Expected output: the complete sequence in French, ready to copy-paste into an emailing tool (Lemlist, HubSpot, etc.).
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Why this prompt works
<p>This prompt is designed for web agencies, growth marketers, or B2B salespeople who want to launch a targeted cold email campaign. It incorporates industry specifics: jargon (conversion rate, SEO, lead gen), levers (free audit, case study), and constraints (personalization, GDPR).</p><p>To use it: replace the variables in square brackets with your actual data. Example: [TARGET] = 'marketing directors of SMEs', [INDUSTRY] = 'e-commerce', [OBJECTIVE] = 'offer a free SEO audit'. The prompt will generate a coherent sequence, ready to be adapted in your emailing tool.</p><p>Tip: test the sequence on a small sample before mass sending. Manually personalize at least the first email (mention the prospect's website or a recent article) to increase open rates.</p>
Use Cases
Expected Output
A sequence of 3 to 5 emails in French, with optimized subject lines, professional tone, and personalization tips.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Pensez à demander dans le prompt des variantes d’objet et d’accroche pour chaque email, afin de pouvoir tester A/B et améliorer les taux d’ouverture. Précisez aussi les champs dynamiques à utiliser (prénom, entreprise, URL du site) pour faciliter l’intégration dans Lemlist ou HubSpot.
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