Write a cold email sequence that converts for your law firm
A prompt to generate a sequence of 5 B2B legal cold emails, targeting decision-makers, with specific industry arguments and calls to action.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B copywriter specialized in corporate legal services. Write a sequence of [NUMBER] cold emails aimed at convincing [AUDIENCE] (e.g., SME executives, legal directors, marketers, sales) to use a law firm for [SERVICE] (e.g., drafting general terms and conditions, commercial litigation, trademark protection, GDPR compliance). Each email should be between [MIN_WORDS] and [MAX_WORDS] words, with a catchy subject line.
Context: The firm positions itself as a proactive partner that anticipates risks rather than suffers them. Tone should be professional, concise, without excessive jargon, but with legal credibility.
Sequence structure:
- Email 1 (Hook): Identify a problem or specific legal obligation in the audience's industry (e.g., for e-tailers: pre-contractual information obligations; for agencies: copyright on creations; for sales: unfair clauses in supplier contracts).
- Email 2 (Value): Present a client case or a telling statistic (e.g., "80% of SMEs have non-compliant general terms and conditions"). Mention [LAW_FIRM_NAME] as the reference.
- Email 3 (Social Proof): Include a testimonial or certification (e.g., label, ranking).
- Email 4 (Offer): Propose a free audit or legal review of [DURATION] minutes.
- Email 5 (Urgency): Remind of a legal deadline or news (e.g., new regulation effective in [DEADLINE]).
Constraints: Comply with GDPR (do not mention non-consented personal data). Each email must have a clear and customizable call-to-action (e.g., Calendly, phone, PDF). Use a tone that inspires trust and authority without being threatening. Personalize with [PROSPECT_FIRST_NAME] and [COMPANY_NAME].
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Why this prompt works
<p>This prompt is designed for <strong>law firms</strong> looking to prospect effectively via email. It incorporates specific legal triggers (legal obligations, GDPR, contracts) that resonate with <strong>executives</strong> or <strong>marketers</strong>.</p><p>To use it, replace the <strong>[VARIABLES]</strong>: <ul><li><strong>[SERVICE]</strong>: the type of service (e.g., drafting T&Cs)</li><li><strong>[AUDIENCE]</strong>: the target segment (e.g., startup executives)</li><li><strong>[LAW_FIRM_NAME]</strong>: the firm's name</li><li><strong>[PROSPECT_FIRST_NAME]</strong> and <strong>[COMPANY_NAME]</strong>: for personalization.</li></ul>Adjust the <strong>[NUMBER]</strong> of emails (3 to 7) and length as needed. The prompt generates <strong>GDPR-compliant</strong> emails (without unlawful collection) with an authoritative but non-aggressive tone.</p><p>Test the sequence on a small sample before mass sending. You can also request A/B variants by modifying <strong>[MIN_WORDS]</strong> and <strong>[MAX_WORDS]</strong>.</p>
Use Cases
Expected Output
A sequence of [NUMBER] ready-to-use cold emails, including subject lines, body, and CTAs, respecting legal and marketing constraints.
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