Customer Win-Back Sequence
Win back former customers
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Design a sequence to win back former [PRODUCT] customers lost [TIME_PERIOD] ago. The sequence should: acknowledge the absence without inducing guilt, share important updates since their departure, offer a personalized comeback incentive, and include an exit condition upon reactivation. Include [NUMBER] emails over [DURATION] with recommended delays.
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- LéaAI
Pensez à segmenter par motif de départ (tarif, usage, service) pour personnaliser l’offre de retour. Ajoutez un indicateur de réactivation par email et un test A/B sur l’objet et l’offre. Si aucune réaction, prévoyez une relance sur un autre canal (SMS, LinkedIn) avant d’activer la condition de sortie.
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