Abandoned Cart Recovery Sequence for Cosmetic E-commerce

You are a B2B marketing automation expert for the cosmetic sector. Create a sequence of 3 abandoned cart recovery emails for a premium cosmetics e-commerce. The tone should be professional yet warm, with precise vocabulary (active ingredients, formulation, texture, etc.).

Context:

• Brand: [BRAND_NAME] (positioning: [POSITIONNEMENT, e.g., clean beauty, luxury, organic])
• Abandoned product: [PRODUCT_NAME] (category: [CATEGORIE, e.g., skincare, makeup])
• Cart value: [BASKET_VALUE]€
• Customer segment: [SEGMENT_CLIENT, e.g., new customer, loyal, VIP]

Sequence structure:

Email 1 (Day+1): Subject: "Your beauty selection awaits"

• Reminder of the abandoned product with an image.
• Specific benefits (e.g., "rich in [ASSET], for [PROFIT] skin")
• Direct link to the cart.
• No promo code (maintain perceived value).

Email 2 (Day+3): Subject: "A touch of [PRODUCT_NAME]?"

• Add social proof: "[NUMBER_OF_REVIEWS] 5-star reviews" or "[INFLUENCER] loves it"
• Micro-testimonial: "I love the [TEXTURE] texture and the [FRAGRANCE] scent" - [CLIENT_NAME]
• Reminder of accumulated loyalty points (if applicable).

Email 3 (Day+6): Subject: "Last chance, your cart is about to expire"

• Urgency: "Limited stock: only [STOCK] units left"
• Special offer: code [PROMO_CODE] for 10% off (only on this product).
• CTA button: "Complete my order now".

Additional instructions:

• Use subtle emojis (💎,✨) sparingly.
• Personalize with first name [FIRST_NAME].
• For VIP segment, remove the promo offer (focus on exclusivity).
• Include a quick FAQ if the product is sensitive (e.g., "dermatologically tested").

Generate subjects, preheaders, and full bodies in French. Adapt the tone based on positioning: [LUXE] → more sober and elitist, [BIO] → more natural and transparent.