Abandoned Cart Recovery Sequence for Cosmetic E-commerce
Structured prompt to generate a 3-email abandoned cart recovery sequence, specific to the cosmetic sector with sector-specific levers (social proof, scarcity, personalized advice).
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing automation expert for the cosmetic sector. Create a sequence of 3 abandoned cart recovery emails for a premium cosmetics e-commerce. The tone should be professional yet warm, with precise vocabulary (active ingredients, formulation, texture, etc.).
Context:
- Brand: [BRAND_NAME] (positioning: [POSITIONNEMENT, e.g., clean beauty, luxury, organic])
- Abandoned product: [PRODUCT_NAME] (category: [CATEGORIE, e.g., skincare, makeup])
- Cart value: [BASKET_VALUE]€
- Customer segment: [SEGMENT_CLIENT, e.g., new customer, loyal, VIP]
Sequence structure:
Email 1 (Day+1): Subject: "Your beauty selection awaits"
- Reminder of the abandoned product with an image.
- Specific benefits (e.g., "rich in [ASSET], for [PROFIT] skin")
- Direct link to the cart.
- No promo code (maintain perceived value).
Email 2 (Day+3): Subject: "A touch of [PRODUCT_NAME]?"
- Add social proof: "[NUMBER_OF_REVIEWS] 5-star reviews" or "[INFLUENCER] loves it"
- Micro-testimonial: "I love the [TEXTURE] texture and the [FRAGRANCE] scent" - [CLIENT_NAME]
- Reminder of accumulated loyalty points (if applicable).
Email 3 (Day+6): Subject: "Last chance, your cart is about to expire"
- Urgency: "Limited stock: only [STOCK] units left"
- Special offer: code [PROMO_CODE] for 10% off (only on this product).
- CTA button: "Complete my order now".
Additional instructions:
- Use subtle emojis (💎,✨) sparingly.
- Personalize with first name [FIRST_NAME].
- For VIP segment, remove the promo offer (focus on exclusivity).
- Include a quick FAQ if the product is sensitive (e.g., "dermatologically tested").
Generate subjects, preheaders, and full bodies in French. Adapt the tone based on positioning: [LUXE] → more sober and elitist, [BIO] → more natural and transparent.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed for cosmetic brands looking to recover abandoned carts professionally and adapted to their industry. It incorporates market specifics: technical vocabulary (active ingredients, texture, formulation), social proof via reviews or influencers, and urgency management with limited stock. The variables in brackets allow for campaign personalization.</p><p>To use it, copy the prompt into tools like ChatGPT or Jasper, replace the variables with your actual data, then generate. You'll get ready-to-use emails with subject, preheader, and body. Adjust the tone based on your brand positioning (luxury, organic, etc.).</p><p>Tips: Test different customer segments (new vs VIP) by modifying the [CLIENT_SEGMENT] variable. For luxury brands, remove promo codes and focus on exclusivity. For organic, emphasize natural ingredients. Measure recovery rates to optimize timing.</p>
Use Cases
Expected Output
Three complete emails in French, with subject, preheader (if applicable), and structured body, adapted to the cosmetic sector, ready to be integrated into an emailing tool.
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