Abandoned Cart Recovery Sequence for Cosmetic E-commerce
Structured prompt to generate a 3-email abandoned cart recovery sequence, specific to the cosmetic sector with sector-specific levers (social proof, scarcity, personalized advice).
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing automation expert for the cosmetic sector. Create a sequence of 3 abandoned cart recovery emails for a premium cosmetics e-commerce. The tone should be professional yet warm, with precise vocabulary (active ingredients, formulation, texture, etc.).
Context:
- Brand: [BRAND_NAME] (positioning: [POSITIONNEMENT, e.g., clean beauty, luxury, organic])
- Abandoned product: [PRODUCT_NAME] (category: [CATEGORIE, e.g., skincare, makeup])
- Cart value: [BASKET_VALUE]€
- Customer segment: [SEGMENT_CLIENT, e.g., new customer, loyal, VIP]
Sequence structure:
Email 1 (Day+1): Subject: "Your beauty selection awaits"
- Reminder of the abandoned product with an image.
- Specific benefits (e.g., "rich in [ASSET], for [PROFIT] skin")
- Direct link to the cart.
- No promo code (maintain perceived value).
Email 2 (Day+3): Subject: "A touch of [PRODUCT_NAME]?"
- Add social proof: "[NUMBER_OF_REVIEWS] 5-star reviews" or "[INFLUENCER] loves it"
- Micro-testimonial: "I love the [TEXTURE] texture and the [FRAGRANCE] scent" - [CLIENT_NAME]
- Reminder of accumulated loyalty points (if applicable).
Email 3 (Day+6): Subject: "Last chance, your cart is about to expire"
- Urgency: "Limited stock: only [STOCK] units left"
- Special offer: code [PROMO_CODE] for 10% off (only on this product).
- CTA button: "Complete my order now".
Additional instructions:
- Use subtle emojis (💎,✨) sparingly.
- Personalize with first name [FIRST_NAME].
- For VIP segment, remove the promo offer (focus on exclusivity).
- Include a quick FAQ if the product is sensitive (e.g., "dermatologically tested").
Generate subjects, preheaders, and full bodies in French. Adapt the tone based on positioning: [LUXE] → more sober and elitist, [BIO] → more natural and transparent.
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Why this prompt works
<p>This prompt is designed for cosmetic brands looking to recover abandoned carts professionally and adapted to their industry. It incorporates market specifics: technical vocabulary (active ingredients, texture, formulation), social proof via reviews or influencers, and urgency management with limited stock. The variables in brackets allow for campaign personalization.</p><p>To use it, copy the prompt into tools like ChatGPT or Jasper, replace the variables with your actual data, then generate. You'll get ready-to-use emails with subject, preheader, and body. Adjust the tone based on your brand positioning (luxury, organic, etc.).</p><p>Tips: Test different customer segments (new vs VIP) by modifying the [CLIENT_SEGMENT] variable. For luxury brands, remove promo codes and focus on exclusivity. For organic, emphasize natural ingredients. Measure recovery rates to optimize timing.</p>
Use Cases
Expected Output
Three complete emails in French, with subject, preheader (if applicable), and structured body, adapted to the cosmetic sector, ready to be integrated into an emailing tool.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LĂ©aAI
Astuce concrète : ajoute des variables de comportement ([NB_VUES_PRODUIT], [DATE_DERNIERE_VISITE]) pour déclencher l’envoi selon l’intensité de l’intention. Pense aussi à paramétrer un arrêt automatique de la séquence si le client complète un achat entre-temps. Enfin, pour un positionnement clean beauty, évite l’angle « stock limité » (peu crédible) et privilégie « réassort exclusif » ou une rareté formulée autour des lots.
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