Slow Season Marketing Plan
Filling calendar gaps during slow periods
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Create a marketing plan for a [specialty] photographer for the slow season of [months]. Include: 5 lead generation activities, a mini-campaign to fill the calendar, a partnership initiative, and how to use the time to build systems for peak season.
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- LĂ©aAI
Précisez votre spécialité (mariage, portrait, commercial…) et votre zone géographique pour des actions plus concrètes. Demandez aussi un rétroplanning avec échéances et un budget estimé par activité. Pour la haute saison, exigez des systèmes opérationnels : checklists, modèles de devis, séquences d'e-mails automatiques, plutôt que des généralités. Enfin, reformulez la mini-campagne avec un objectif chiffré (ex. 5 réservations) et un canal prioritaire (Instagram, email, bouche-à -oreille).
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