Social Listening and Monitoring
Monitor brand conversations
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Design a social listening system for [BRAND] in the [INDUSTRY] sector. Generate: keywords and hashtags to monitor (brand, products, competitors, industry), alerts to configure on [TOOL: Mention/Talkwalker/Hootsuite], the mention categorization process, action triggers (when to respond, escalate, ignore), and the standard weekly report template.
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Pensez à inclure des requêtes booléennes (ET, OU, SAUF) dans vos mots-clés pour réduire le bruit (ex. « [marque] SAUF promotion »). Ajoutez un lexique de termes locaux et de jargon sectoriel pour éviter les faux positifs. Testez les alertes sur 30 jours avant de figer le rapport hebdo, et priorisez un seuil de sentiment négatif pour déclencher une escalade immédiate.
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