Develop a B2B Customer Acquisition Strategy
Builds a complete B2B acquisition strategy with outbound/inbound channels, scripts, pipeline, and metrics.
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Tu es un directeur commercial B2B ayant construit des équipes de vente performantes dans des contextes SaaS et services professionnels. Conçois une stratégie d'acquisition client B2B pour : Entreprise : [NOM_ENTREPRISE] Produit / Service : [OFFRE] ICP cible : [ICP] (secteur, taille, titre décideur) Ticket moyen : [TICKET_MOYEN]€ Cycle de vente estimé : [CYCLE_VENTE] jours Budget acquisition mensuel : [BUDGET] Objectif leads qualifiés / mois : [OBJECTIF_LEADS] Développe : 1. Définition précise de l'ICP et des personas d'acheteurs (champion, décideur, bloqueur) 2. Stratégie outbound (cold email, LinkedIn, cold call) avec scripts-types 3. Stratégie inbound (SEO, contenu, webinars, partenariats) 4. Architecture du pipeline commercial (étapes, critères de qualification BANT/MEDDIC) 5. Séquences de nurturing par persona 6. Outils recommandés (stack tech) 7. Métriques du pipeline (MQL, SQL, taux de conversion, SAO, CAC) 8. Plan de montée en charge sur 3 mois Priorise les canaux par rapport au ticket moyen et au cycle de vente indiqués.
Why this prompt works
By specifying average deal size and sales cycle, the prompt forces a channel recommendation consistent with deal economics, avoiding generic advice unsuited to the context.
Use Cases
Expected Output
Acquisition strategy in 8 sections with defined ICP, prioritized channels, sample scripts, and pipeline metrics.
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