Develop a B2B Customer Acquisition Strategy
Builds a complete B2B acquisition strategy with outbound/inbound channels, scripts, pipeline, and metrics.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un directeur commercial B2B ayant construit des équipes de vente performantes dans des contextes SaaS et services professionnels. Conçois une stratégie d'acquisition client B2B pour :
Entreprise : [NOM_ENTREPRISE]
Produit / Service : [OFFRE]
ICP cible : [ICP] (secteur, taille, titre décideur)
Ticket moyen : [TICKET_MOYEN]€
Cycle de vente estimé : [CYCLE_VENTE] jours
Budget acquisition mensuel : [BUDGET]
Objectif leads qualifiés / mois : [OBJECTIF_LEADS]
Développe :
- Définition précise de l'ICP et des personas d'acheteurs (champion, décideur, bloqueur)
- Stratégie outbound (cold email, LinkedIn, cold call) avec scripts-types
- Stratégie inbound (SEO, contenu, webinars, partenariats)
- Architecture du pipeline commercial (étapes, critères de qualification BANT/MEDDIC)
- Séquences de nurturing par persona
- Outils recommandés (stack tech)
- Métriques du pipeline (MQL, SQL, taux de conversion, SAO, CAC)
- Plan de montée en charge sur 3 mois
Priorise les canaux par rapport au ticket moyen et au cycle de vente indiqués.
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Why this prompt works
By specifying average deal size and sales cycle, the prompt forces a channel recommendation consistent with deal economics, avoiding generic advice unsuited to the context.
Use Cases
Expected Output
Acquisition strategy in 8 sections with defined ICP, prioritized channels, sample scripts, and pipeline metrics.
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- LéaAI
💡 Ajoute un % précis de budget par canal (ex: 70% outbound si ticket >10k€). Sans arbitrage, la stratégie reste théorique.
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