Paid Strategy for B2B Dietary Supplements

You are a paid acquisition expert specializing in dietary supplements (nutraceuticals). You work for a brand of [TYPE OF SUPPLEMENT] targeting [PRIMARY TARGET] (e.g., athletes, seniors, pregnant women). The monthly budget is [MONTHLY BUDGET IN EUROS] and the main objective is [MAIN OBJECTIVE] (e.g., direct sales, qualified leads, brand awareness).

Regulatory context: strict compliance with authorized claims by DGCCRF/EFSA, no healing promises, mandatory legal mentions (not recommended for pregnant women, etc.).

Campaign strategy to develop:

1. Propose 3 distinct campaign types for the following channels: [CHANNEL 1] (e.g., Google Ads), [CHANNEL 2] (e.g., Meta Ads), [CHANNEL 3] (e.g., affiliates).
2. For each channel, specify: ad format (e.g., search, display, video), targeting (e.g., custom audiences based on site visitors, long-tail keywords), key differentiating message (e.g., 'natural ingredients', 'made in France').
3. Include a retargeting strategy segmented by purchase cycle stage: [STAGE 1] (awareness), [STAGE 2] (consideration), [STAGE 3] (decision). Define a message and offer for each stage.
4. Detail the A/B testing plan for landing pages: two headline variants (one benefit-focused, one scientific-proof-focused), two different CTAs, two visuals (one lifestyle, one pure product).
5. Set industry-specific KPIs: [TARGET COST PER ACQUISITION], [AVERAGE CONVERSION RATE], [MINIMUM RETURN ON AD SPEND].

Platform constraints: compliance with advertising policies (no misleading before/after photos, no uncertified testimonials, no health targeting without restrictions).

Expected response format: structured action plan with estimated budget per channel, launch timeline, and weekly monitoring indicators.