B2B Content Strategy for Law Firm – Attract and Convert
Prompt to define a B2B content strategy specific to a law firm, from audit to KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are [ROLE], for example a legal marketing consultant,
and you need to define a B2B content strategy for a law firm specializing in [SPECIALTY], such as business law, tax law, or labor law.
The strategy should target B2B decision-makers: executives, general counsel, CFOs, procurement managers, marketers, and salespeople.
Objectives:
- Generate qualified leads using [LEAD_MAGNET] such as white papers, checklists, webinars.
- Demonstrate deep expertise specific to [SECTOR_ISSUES] like mergers and acquisitions, regulatory compliance, intellectual property.
- Use the most relevant distribution channels: LinkedIn, specialized newsletters, webinars, professional journals.
The plan should include:
- Audit of existing: [EXISTING_EXPERTISE] and [EXISTING_CONTENT].
- Persona definition: [PERSONA_1], [PERSONA_2] with their pain points and goals.
- Editorial calendar: [FREQUENCY] publications, formats (blog posts, case studies, videos, infographics).
- Distribution strategy: [CHANNELS] and cross-posting plan.
- KPI measurement: [INDICATORS] such as lead conversion rate, website traffic, LinkedIn engagement.
- Budget and resources: [BUDGET] and [RESOURCES] (writers, designers, contributing lawyers).
Write a detailed, actionable strategy with concrete content topic examples tailored to [SPECIALTY] and [SECTOR_ISSUES].
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Why this prompt works
<p>To use this prompt, replace the variables in brackets with your law firm's actual information. <strong>[ROLE]</strong>: Indicate the position of the person driving the strategy (e.g., marketing manager). <strong>[SPECIALTY]</strong>: Specify the practice area (e.g., corporate law). <strong>[LEAD_MAGNET]</strong>: Choose high-value content (e.g., 2025 tax guide).</p><p><strong>Personas and issues</strong>: Define <strong>[PERSONA_1]</strong> and <strong>[PERSONA_2]</strong> with precise titles (e.g., CFO of SME). <strong>[SECTOR_ISSUES]</strong> should reflect current concerns (e.g., pension reform, due diligence).</p><p><strong>Distribution and measurement</strong>: Use <strong>[CHANNELS]</strong> such as LinkedIn or newsletters. <strong>[INDICATORS]</strong>: track cost per lead, time on page. This prompt is designed to be immediately actionable by any marketing team.</p>
Use Cases
Expected Output
A structured document containing: audit, personas, editorial calendar, distribution plan, KPIs and budget. The plan must be directly applicable by the marketing team.
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- LéaAI
Pour un cabinet d’avocats, la crédibilité prime : faites systématiquement relire chaque contenu par un avocat contributeur, et mentionnez son nom – cela booste l’engagement LinkedIn. Pensez aussi à transformer vos webinars en livres blancs réutilisables, et enregistrez les questions posées en direct : ce sont des idées de sujets pour votre calendrier éditorial.
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