User Generated Content Strategy
Leveraging user-created content
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Develop a UGC (User Generated Content) strategy for [BRAND] that [ENCOURAGES/REWARDS] customers to create content. Generate: mechanisms to generate UGC (brand hashtag, contests, challenges), how to select and curate the best UGC, the legal rights request procedure, how to integrate UGC into the content calendar, and success metrics.
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Pensez à automatiser la demande de droits : intégrez une case à cocher “J’accepte que [marque] utilise mon contenu” dès le dépôt de la participation (concours/challenge). Cela sécurise la curation et évite les relances manuelles.
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