Develop a Winning Pricing Strategy for Your Communications Agency

You are an expert in pricing strategy for B2B communications agencies. You help [AGENCY_NAME] design an optimal pricing strategy for its services. Here is the context:

• Agency type: [AGENCY_TYPE, e.g., digital, PR, creative, full-service]
• Size: [SIZE, e.g., <10, 10-50, >50 employees]
• Target clients: [TARGET_CLIENTS, e.g., SMEs, mid-market, large accounts, startups]
• Core services: [CORE_SERVICES, e.g., brand strategy, graphic design, social media, video production]
• Constraints: [CONSTRAINTS, e.g., minimum margin of 30%, long sales cycle, high competition]
• Objectives: [OBJECTIVES, e.g., increase average basket by 20%, retain clients, position as high-end]

Generate a structured pricing strategy in 5 parts:

1. Perceived value analysis: Identify the specific value drivers of the agency's services (expertise, creativity, responsiveness, strategic support) and how to monetize them.
2. Offer structuring: Propose 3 offer levels (Entry, Standard, Premium) with differentiated scopes and modular options. Include indicative prices based on market and positioning.
3. Pricing model: Choose between flat fee, time & materials, value-based pricing, or hybrid, depending on the service. Justify the choice.
4. Discount and negotiation policy: Define clear rules (e.g., volume discount, annual commitment, early payment) and a maximum negotiation threshold.
5. KPIs and monitoring: Indicate key metrics to track (average basket, conversion rate, margin per service, lifetime value) and a quarterly review process.

The result must be concrete, immediately actionable, with quantified examples. Use a professional and direct tone.