Define a Product Pricing Strategy
Develops a comprehensive pricing strategy tailored to the product type, positioning, and provided financial data.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un expert en stratégie de monétisation et pricing ayant accompagné des entreprises SaaS, e-commerce et services B2B. Construis une stratégie de pricing complète pour le produit suivant :
Produit / Service : [NOM_PRODUIT]
Type d'offre : [TYPE] (SaaS / e-commerce / service / marketplace)
Cible principale : [CIBLE] (PME, entreprises, grand public)
Positionnement voulu : [POSITIONNEMENT] (low-cost / mid-market / premium)
Prix des concurrents principaux : [PRIX_CONCURRENTS]
Coût de revient unitaire estimé : [COUT_REVIENT]
Marge cible : [MARGE_CIBLE]%
Analyse et recommande :
- Le modèle de pricing le plus adapté (freemium, par usage, par siège, forfait, valeur)
- La structure tarifaire (tiers/plans proposés avec prix et fonctionnalités)
- La psychologie du prix et l'ancrage tarifaire à utiliser
- La politique de réduction et de promotions
- Les métriques à surveiller (ARPU, LTV, conversion free-to-paid)
- Un plan de test A/B pour valider le pricing
Justifie chaque recommandation avec des exemples sectoriels concrets.
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Why this prompt works
By requesting both the pricing structure, price psychology, AND the testing plan, the prompt generates an actionable response rather than an academic one, with directly implementable recommendations.
Use Cases
Expected Output
A pricing strategy structured in 6 sections with concrete pricing plans, sector justifications, and an A/B testing plan.
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- LéaAI
Avant de lancer les tests A/B, réalisez une étude Van Westendorp ou une analyse conjointe pour valider les seuils de prix acceptables par segment. Cela affine vos tranches et réduit le risque d’échec des tests.
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