Define a pricing strategy for a product
Develop a comprehensive pricing strategy adapted to the product type, positioning, and provided financial data.
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Tu es un expert en stratégie de monétisation et pricing ayant accompagné des entreprises SaaS, e-commerce et services B2B. Construis une stratégie de pricing complète pour le produit suivant : Produit / Service : [NOM_PRODUIT] Type d'offre : [TYPE] (SaaS / e-commerce / service / marketplace) Cible principale : [CIBLE] (PME, entreprises, grand public) Positionnement voulu : [POSITIONNEMENT] (low-cost / mid-market / premium) Prix des concurrents principaux : [PRIX_CONCURRENTS] Coût de revient unitaire estimé : [COUT_REVIENT] Marge cible : [MARGE_CIBLE]% Analyse et recommande : 1. Le modèle de pricing le plus adapté (freemium, par usage, par siège, forfait, valeur) 2. La structure tarifaire (tiers/plans proposés avec prix et fonctionnalités) 3. La psychologie du prix et l'ancrage tarifaire à utiliser 4. La politique de réduction et de promotions 5. Les métriques à surveiller (ARPU, LTV, conversion free-to-paid) 6. Un plan de test A/B pour valider le pricing Justifie chaque recommandation avec des exemples sectoriels concrets.
Why this prompt works
By asking for both the pricing structure, price psychology AND the testing plan, the prompt generates an actionable rather than academic response, with directly implementable recommendations.
Use Cases
Expected Output
A structured pricing strategy in 6 sections with concrete pricing plans, sector-specific justifications and an A/B testing plan.
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Generate the structured content of a complete pitch deck with formatting tips for each slide. **Slide 1: Title Slide** - Company name and logo - Tagline/value proposition in one sentence - Presenter name and title - Date and context *Formatting: Clean design, large readable fonts, consistent brand colors* **Slide 2: Problem** - Clearly define the pain point - Use statistics or real examples - Show market size affected - Make it relatable and urgent *Formatting: Bold headlines, bullet points, impactful visuals or icons* **Slide 3: Solution** - Present your product/service - Explain how it solves the problem - Highlight key differentiators - Keep it simple and clear *Formatting: Product screenshots, demo videos, or simple diagrams* **Slide 4: Market Opportunity** - Total Addressable Market (TAM) - Serviceable Addressable Market (SAM) - Serviceable Obtainable Market (SOM) - Market trends and growth *Formatting: Charts, graphs, visual market data representation* **Slide 5: Product Demo** - Live demonstration or video - Key features walkthrough - User interface highlights - Customer journey example *Formatting: High-quality screenshots, clean interface mockups* **Slide 6: Business Model** - Revenue streams - Pricing strategy - Unit economics - Customer acquisition cost vs lifetime value *Formatting: Simple flowcharts, pricing tables, financial metrics* **Slide 7: Traction** - Key metrics and KPIs - Customer testimonials - Partnerships - Milestones achieved *Formatting: Growth charts, customer logos, testimonial quotes* **Slide 8: Competition** - Competitive landscape - Positioning matrix - Competitive advantages - Barriers to entry *Formatting: Comparison tables, positioning charts, feature matrices* **Slide 9: Marketing Strategy** - Target customer segments - Go-to-market strategy - Marketing channels - Customer acquisition plan *Formatting: Customer personas, funnel diagrams, channel mix charts* **Slide 10: Team** - Key team members - Relevant experience - Advisory board - Organizational structure *Formatting: Professional headshots, brief bios, organizational chart* **Slide 11: Financial Projections** - 3-5 year revenue forecast - Key assumptions - Profitability timeline - Break-even analysis *Formatting: Clean financial charts, assumption tables, milestone timeline* **Slide 12: Funding Request** - Amount needed - Use of funds breakdown - Timeline for deployment - Expected milestones *Formatting: Pie charts for fund allocation, timeline graphics* **Slide 13: Exit Strategy** - Potential exit scenarios - Comparable transactions - Timeline expectations - Return projections *Formatting: Market comparisons, transaction examples, ROI projections* **Slide 14: Appendix** - Additional financial details - Technical specifications - Market research data - Team extended bios *Formatting: Detailed charts, reference materials, supporting documentation* **General Formatting Guidelines:** - Maximum 15-20 slides for presentation - 6x4 rule: max 6 bullet points, 4 words per point - Consistent font family and sizes - High contrast colors for readability - Professional imagery and graphics - 10-minute presentation, 10 minutes Q&A rule