Develop a winning pricing strategy for your industrial SME
A detailed prompt to design a pricing strategy tailored to industrial SMEs, integrating costs, competition, and sector-specific levers.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an industrial B2B pricing expert. Help me develop a pricing strategy for [PRODUCT_NAME], aimed at the [TARGET_SECTOR] sector (e.g., automotive, aerospace, agri-food).
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Value analysis: What are the [KEY_FUNCTIONS] of my product? Calculate the total cost of ownership (TCO) for the customer. Justify a value-based price based on savings or gains.
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Cost structure: Break down direct costs (raw materials, labor, tooling) and indirect costs (R&D, overhead). For an annual volume of [ANNUAL_VOLUME] units/year, what is the break-even point? Propose a target margin of [TARGET_MARGIN]%.
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Sector-specific levers: Consider specifics: long sales cycles, procurement via tenders, multi-year contracts, price revision clauses (raw materials, indexation). Include volume discounts, declining rates, or introductory prices.
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Competitive positioning: Identify [DIRECT_COMPETITORS] and their price ranges. Recommend a positioning (premium, aligned, aggressive) with justification.
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Final recommendation: Propose a price grid (unit prices by volume brackets), payment terms (discount for early payment), and a deployment plan (A/B test on [TEST_SEGMENT]).
Format: structured report with tables, explain each assumption.
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Why this prompt works
<p>This prompt is designed to guide the AI in developing a pricing strategy specific to industrial SMEs. It forces the AI to consider key B2B industrial elements: TCO calculation, long sales cycles, tenders, raw material indexation. Use it by replacing the variables in square brackets with your real data.</p><p>For optimal results, be precise about <strong>[PRODUCT_NAME]</strong> and <strong>[TARGET_SECTOR]</strong> so the AI adapts its analysis. The variables <strong>[KEY_FUNCTIONS]</strong> and <strong>[DIRECT_COMPETITORS]</strong> allow personalizing the competitive study. Finally, <strong>[ANNUAL_VOLUME]</strong> and <strong>[TARGET_MARGIN]</strong> are crucial for profitability calculation.</p><p>You can iterate: start with a broad first version, then refine by modifying variables. This prompt is suitable for all AI models (GPT, Claude, etc.).</p>
Use Cases
Expected Output
A structured report including a value analysis, cost breakdown, price grid, competitive positioning, and actionable recommendations.
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