B2B Communication Agency Social Media Strategy
Prompt to generate a complete B2B social media strategy, tailored for a communication agency, with objectives, targets, content, KPIs, and budget.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B digital marketing consultant. [AGENCY] is a communication agency that wants to develop its social media presence to attract professional clients (executives, marketers, other agencies). The monthly budget is [BUDGET] euros. Main objectives: generate qualified leads, increase agency awareness, and demonstrate expertise.
First, analyze the agency's positioning: its [KEY_SERVICES] (branding, digital, PR, etc.), its [SECTOR_SPECIALTY] (health, luxury, tech, etc.), and its [COMPETITIVE_ADVANTAGES] (data-driven approach, creativity, influencer network).
Then propose a detailed strategy including:
- Choice of priority platforms (LinkedIn, Instagram, Twitter/X, YouTube) with justification.
- Audience segmentation for each platform (CEO, CMO, media buyers, etc.) and their key challenges.
- Editorial line and tone (expertise, innovation, proximity) with 3 to 5 flagship content types (case studies, thought leadership, demos, testimonials, interactive content).
- Monthly editorial calendar: posting frequency, format mix (carousel, short video, long article), engagement planning.
- Social selling and influence strategy: how agency consultants can use LinkedIn to sell, partnerships with micro-influencers in the sector.
- KPIs and performance indicators: inbound leads, engagement rate, reach, social selling ROI.
- Budget allocation: organic content, paid advertising, management tools.
- 3-month action plan with concrete steps (audit, content creation, launch, optimization).
The result must be an actionable, quantified strategy aligned with the agency's B2B objectives. Include examples of post titles, ad formats, and storytelling adapted to the sector.
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Why this prompt works
<p>This prompt is designed to obtain a highly personalized social media strategy for a B2B communication agency. It forces the AI to analyze the agency's actual positioning (services, specialty, advantages) before proposing a concrete plan.</p><p><strong>How to use it:</strong></p><ul><li>Replace the variables in brackets with the agency's data: [AGENCY] (name), [BUDGET] (monthly amount), [KEY_SERVICES], [SECTOR_SPECIALTY], [COMPETITIVE_ADVANTAGES].</li><li>Adapt platform choices if the agency already has a community on some.</li><li>Use the 3-month action plan to drive deployment.</li></ul><p><strong>Why it works:</strong> The prompt integrates industry-specific vocabulary (social selling, thought leadership, case studies) and B2B constraints (lead generation, ROI). It delivers an operational output, not generalities.</p>
Use Cases
Expected Output
A structured document (plan, marketing, budget) detailing the social media strategy: platforms, targets, editorial line, calendar, KPIs, and quarterly action plan.
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