B2B Social Media Strategy for a Real Estate Agency
Prompt to create a custom B2B social media strategy for a real estate agency, with objectives, targets, channels and KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specialized in B2B real estate. You need to create a social media strategy for a real estate agency targeting professional clients: developers, investors, commercial property owners, and business leaders.
The agency is called [AGENCY_NAME], located in [CITY] with a specialization in [SEGMENT] (e.g., luxury real estate, commercial, high-end residential). Its values are: [VALUES] (e.g., transparency, local expertise). The strategy must cover a 3-month period.
Objectives:
- Generate qualified leads (at least [LEAD_COUNT] per month)
- Strengthen credibility by sharing market analyses ([ANALYSIS_FREQUENCY] per week)
- Showcase successful transactions through case studies ([CASE_FREQUENCY] per month)
Targets:
- B2B decision makers: developers, asset managers, family offices
- Property owners (potential sellers)
- Business introducers (notaries, lawyers, advisors)
Priority channels: LinkedIn (primary), Twitter/X for news, YouTube for virtual tours of commercial properties.
Legal constraints: Do not disseminate misleading renderings, comply with the Hoguet law (regulation of mandates), no unauthorized personal data.
Tone: Expert, professional, with data-driven figures (price per sqm, ROI, vacancy rate).
KPIs: Engagement rate, number of inbound leads, website traffic, share of voice vs competitors like [COMPETITOR_1] and [COMPETITOR_2].
Content to produce:
- 1 long-form article per week (local market analysis, trends)
- 3 posts per week (1 case study, 1 legislation, 1 tip)
- 1 short video per month (expert interview, property tour)
- LinkedIn Stories to share events or alerts
Advertising:
- Budget of [AD_BUDGET] per month on LinkedIn Ads, targeting by function (CFO, real estate manager) and geographic area.
Indicative calendar:
- Weeks 1-4: Audit of current presence and setup of tracking tools (UTM, CRM)
- Weeks 5-8: Launch of content campaign and first ads
- Weeks 9-12: Optimization based on KPIs, creation of UGC content (client testimonials).
Deliver a detailed action plan with sample posts, consistent but fictional visuals, and a monthly reporting template.
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Why this prompt works
<p><strong>How to use this prompt:</strong> Copy the text into ChatGPT, Gemini or Claude. Replace variables in [BRACKETS] with the agency's actual information: name, city, specialization, values, etc.</p><p>This prompt will generate a concrete action plan including sample posts, an editorial calendar, and performance indicators tailored to B2B real estate. It accounts for legal constraints and sector specifics (Hoguet law, mandates).</p><p><strong>Use case:</strong> Ideal for marketing directors, communications managers of real estate agencies or external consultants. Get an actionable base in 10 minutes.</p>
Use Cases
Expected Output
A detailed 3-month plan including: quantified objectives, editorial calendar, sample posts, channel allocation, KPIs, ad budget, and reporting template.
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- LéaAI
Ajoutez un lead magnet (ex. rapport exclusif sur les tendances du [SEGMENT] à [VILLE]) à télécharger via un formulaire LinkedIn. Chaque article long-format et étude de cas doit en faire la promotion, avec une landing page dédiée et un emailing de nurturing. Cela transformera vos contenus de crédibilité en leads qualifiés.
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