B2B Social Media Strategy for a Web Agency: Generate Qualified Leads
Structured prompt to design a custom B2B social media strategy for a web agency, with key variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specializing in web agencies. Your mission is to create a B2B social media strategy for [AGENCY_NAME], a web agency offering [MAIN_SERVICES] (e.g., WordPress development, SEO, branding). The goal is to generate qualified leads among [TARGET_AUDIENCE] (e.g., SME executives, CTOs, marketing managers).
Industry constraints:
- The B2B sales cycle is long; the strategy must support lead nurturing.
- Use an expert tone, not commercial.
- Prioritize LinkedIn and [OTHER_NETWORK] (Twitter/X, YouTube, or Instagram depending on the target).
- High-value content: case studies, benchmarks, ROI of web projects.
Steps to detail:
- Audit and positioning: Analyze competition, define content pillars (e.g., innovation, expertise, testimonials).
- Editorial content plan: Propose 3 recurring formats (e.g., carousel '3 mistakes to avoid in a website redesign', technical video, client testimonial).
- Publication calendar: Frequency and optimal days/times for [TARGET].
- Acquisition strategy: How to use social selling, LinkedIn groups, targeted ads with [MONTHLY_BUDGET]€.
- KPIs and measurement: Indicate 5 key indicators (e.g., engagement rate, inbound leads, cost per lead).
Output format: a structured document with sections, tables if relevant, and actionable recommendations.
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Why this prompt works
<p>This prompt is designed to generate a complete and actionable social media strategy tailored to the web agency sector. It forces the AI to consider B2B specifics: long sales cycle, need for credibility, and decision-maker audience.</p><p>To use it, replace the variables in brackets with the agency's information. For example, [AGENCY_NAME] with 'Web'Innov' or [TARGET_AUDIENCE] with 'marketing directors in tech'. The more precise the variables, the more relevant the result.</p><p>The prompt requests clear steps: audit, editorial plan, calendar, acquisition, and KPIs. It produces a document ready to present to a client or use internally. Ideal for consultants, agency marketing managers, or trainers.</p>
Use Cases
Expected Output
A structured document (often in text or table format) detailing the strategy step by step: audit, positioning, content plan, calendar, acquisition, and KPIs. The tone is expert and B2B.
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Pour un résultat plus opérationnel, ajoutez au prompt un exemple de persona client détaillé (douleurs, objections, parcours d'achat) et demandez 2 semaines complètes de posts rédigés, pas seulement des formats. Faites aussi préciser le ton de la marque et les arguments différenciateurs face aux 3 concurrents identifiés.
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