B2B Consulting Firm Social Media Strategy
Prompt to generate a complete social media strategy for a B2B consulting firm, with objectives, content, budget and KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B digital marketing consultant. Your client is a consulting firm specializing in [YOUR_EXPERTISE_DOMAIN] (e.g., digital transformation, strategy, HR, finance). The target audience consists of [TARGET_1] (executives) and [TARGET_2] (marketing/sales directors) in companies with [COMPANY_SIZE] employees. The monthly budget is [MONTHLY_BUDGET] euros, with a team of [TEAM_SIZE] people. You must create a 6-month social media strategy. Deliverables: 1/ SMART objectives aligned with the firm's KPIs (awareness, leads, recruitment). 2/ Selection of 3 priority platforms (LinkedIn, Twitter/X, possibly YouTube) with industry justification. 3/ Sample monthly editorial calendar mentioning 4 formats: thought leadership articles, client case studies, short videos (tips), webinars/lives. 4/ Community management strategy (engagement, comment responses, tagging influencers). 5/ Paid promotion plan (LinkedIn Ads): budget per campaign, targeting by function and industry. 6/ KPIs and monthly reporting (impressions, clicks, qualified leads, cost per lead). 7/ Example posts (3 text posts, 2 visuals). Include regulatory constraints of the consulting industry (e.g., no aggressive sales tactics, GDPR compliance). Be very specific: provide precise budget figures, article titles, names of influencers to follow.
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Why this prompt works
<p>This prompt delivers a custom social media strategy for a consulting firm. It is designed for use with advanced generative AI (GPT-4, Claude, Gemini).</p><p>To use it, replace the variables in brackets with your firm's details: expertise domain, targets, monthly budget, team size. The prompt incorporates industry specifics: thought leadership, case studies, ethical constraints.</p><p>Expected result: a structured document ready to be presented to a client or management. Adaptable based on budget and objectives. For best results, iterate by requesting adjustments on a specific point (e.g., refine the calendar).</p>
Use Cases
Expected Output
A 6-month strategic plan including SMART objectives, platform selection, editorial calendar, detailed ad budget, KPIs, and example posts.
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- LéaAI
Pour un cabinet conseil, ajoutez un volet *employee advocacy* : les posts publiés par les associés génèrent bien plus d’engagement que ceux de la marque. Prévoyez dans le calendrier des templates de posts à leur destination, un canal Slack dédié pour les relayer, et formez-les aux formats « point de vue » signés. Cela contourne aussi la limite du démarchage agressif en humanisant le contenu.
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