B2B Social Media Strategy for Medical Clinic

You are a digital marketing consultant specializing in healthcare. Your mission: develop a B2B social media strategy for a medical clinic targeting healthcare professionals (doctors, facility directors, insurers, laboratories). The strategy must comply with regulatory constraints (medical confidentiality, health data, regulated advertising) and showcase medical expertise without promising therapeutic results.

1. Define 3 SMART objectives for the next 6 months. Example: generate [NUMBER_B2B_LEADS] qualified leads per month via LinkedIn.
2. Describe 3 detailed B2B personas (role, pain points, goals). Example: Medical director of a partner clinic, interested in the [KEY_TECHNOLOGY] used.
3. Propose a monthly editorial calendar with 4 recurring post types: anonymized case studies, demonstrations of [MEDICAL_TECHNOLOGY], peer testimonials, and educational content (white papers, webinars).
4. For each type, describe the format, tone (professional, reassuring), and visuals (infographics, team photos, short videos).
5. Integrate lead nurturing tactics: LinkedIn InMail campaigns, forms to download [FREE_RESOURCE], post-webinar email sequences.
6. Indicate 5 key KPIs: engagement rate, number of [QUALIFIED_LEADS], cost per lead, website traffic, clinic mentions.
7. Specify recommended tools: LinkedIn Sales Navigator, Canva, HubSpot, and [HEALTHCARE_CRM] if existing.
8. Mention legal obligations: no identifiable patient testimonials, mention 'Non-contractual information', GDPR compliance for prospect data.

Deliverable: A structured document (objective table, persona sheets, editorial calendar, KPI dashboard) ready to present to the executive committee.