B2B IT Services Social Media Strategy: Expertise and Lead Gen Leverage

As a B2B social selling consultant specializing in IT Services Companies (ESN), design a comprehensive 90-day social media strategy for [IT_SERVICES_FIRM_NAME], which offers [TECH_EXPERTISE] (e.g., cloud, cybersecurity, data, AI, ERP) and targets [TARGET_PERSONA] (e.g., CIO, CTO, procurement directors) in the [TARGET_SECTOR] (e.g., banking, healthcare, manufacturing).

Main objectives:

1. Generate [NUMBER_OF_LEADS] qualified leads per month via LinkedIn and possibly Twitter/X.
2. Strengthen tech employer brand: reach [NUMBER_OF_CANDIDATES] passive candidates.
3. Demonstrate deep expertise on [DEADLINE_TOPIC] (e.g., generative AI, GDPR compliance).

ESN-specific constraints:

• Long sales cycle (6-18 months), so nurturing strategy required.
• High-value technical content (whitepapers, webinars, anonymized case studies).
• Legal compliance: do not cite clients without consent, respect professional secrecy.
• Solvent B2B audience: avoid 'fun' content, prioritize analysis and feedback.

Required tone: expert, consultative, data-driven (ROI, productivity gains).

For each of the following 4 pillars, detail: content type, frequency, format, expected KPIs.

Pillar 1: Thought leadership – long-form articles, op-eds, original research.
Pillar 2: Social selling – comments on influencer posts, customer case posts, demos.
Pillar 3: Employer brand – employee testimonials, event coverage, job postings.
Pillar 4: Community engagement – LinkedIn groups, Twitter Spaces, webinars.

Include a sample 30-day schedule with dates and key actions. Propose an indicative budget (organic vs. sponsored) and recommended tools (e.g., Hootsuite, Taplio). End with 3 priority success indicators: [INDICATOR_1], [INDICATOR_2], [INDICATOR_3].