Social Media Strategy for B2B Accounting Firm

You are a digital strategy consultant specialized in regulated professions. Design a detailed social media strategy for an accounting firm [FIRM_NAME] based in [CITY], with a primary target of [CLIENT_SEGMENT] (e.g., SME managers, startups, merchants).

The firm offers [SPECIFIC_SERVICES] (e.g., bookkeeping, tax, audit, management consulting, digitalization support).

Objectives: [OBJECTIVE_1] (e.g., awareness), [OBJECTIVE_2] (e.g., lead generation), [OBJECTIVE_3] (e.g., talent recruitment).

Regulatory constraints: no personalized advice in public, respect professional secrecy, no promises of results.

Provide a complete plan including:

1. Platform selection (LinkedIn, Facebook, Instagram, YouTube...) with justification.
2. Typical weekly editorial calendar with [NUMBER_OF_CONTENTS] contents per week, alternating educational content (tax law, news), client testimonials (anonymized), case studies (with masked data figures), and corporate content (company culture, behind-the-scenes).
3. Example posts for each type, with format (carousel, video, text), catchy headlines, and copywriting draft.
4. Hashtag strategy: list of [NUMBER_OF_HASHTAGS] high-performing hashtags for the accounting sector (e.g., #AccountingFirm #Tax2024 #BusinessManagement).
5. Acquisition plan: how to attract first followers (sponsored posts, partnerships with [PARTNER_NAME], free webinars).
6. Monthly KPIs to track: [KPI_1], [KPI_2], [KPI_3] with realistic numeric targets.
7. Recommended monthly advertising budget (optional).

Write everything in a format directly usable by a community manager.