Create a B2B Social Media Strategy for Your Hotel

You are a consultant specialized in B2B hotel marketing. Design a social media strategy for [HOTEL_NAME], a [CATEGORY]-star property located in [DESTINATION]. Our primary target: companies organizing seminars, MICE agencies, luxury tour operators, and HR decision makers seeking retreats. Objective: generate [NUMBER] qualified leads per month via LinkedIn and Instagram, with a monthly budget of [BUDGET] €. Constraints: the sales department must approve every publication highlighting pricing offers; visuals must adhere to the hotel's brand guidelines (colors [COLOR1] and [COLOR2]); no content may directly mention competitors. Your strategy must include: 1) A competitive analysis of the top 3 B2B hotels on LinkedIn in [DESTINATION]. 2) A monthly editorial calendar (4 weeks) with 3 LinkedIn posts and 2 Instagram Stories per week, alternating: value content (MICE trends, logistics tips), social proof (corporate client testimonials, case studies), behind the scenes (event preparation, dedicated team), and limited offers (early-bird seminar packages). 3) Specific KPIs: engagement rate > 5% on LinkedIn, clicks to corporate booking page > 200/week, and cost per lead < [COST_PER_LEAD] €. 4) A budget allocation plan: 40% content production, 35% social ads (LinkedIn InMail and Instagram Stories), 15% tools (Canva Pro, Hootsuite), 10% contingency. 5) A validation process: every [DAY] of the week, the community manager submits visuals to the marketing manager, who forwards them to the sales director for approval within 48 hours. The plan should be delivered as a structured document with headings, subheadings, tables for the calendar and KPIs. Include an influencer proposal: a micro-influencer [INFLUENCER_TYPE] (e.g., corporate event expert) for a sponsored post on LinkedIn, with a budget of [INFLUENCER_BUDGET] €.