Social Media Strategy for Industrial B2B SME
Complete prompt to generate a B2B social media strategy for industrial SMEs, with key variables and actionable steps.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specialized in industrial B2B. Your mission: design a social media strategy for [COMPANY_NAME], an industrial SME in [SECTOR] (e.g., mechanical, electronics, chemical). Objective: generate qualified leads from technical decision-makers (purchasing directors, engineers, project managers). Budget: [MONTHLY_BUDGET] €. Duration: 6 months.
Required steps:
- Analysis: Audit the current presence (LinkedIn, YouTube, Twitter/X). List 3 strengths and 3 weaknesses. Benchmark [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR].
- Positioning: Define the tone (technical expert, problem-solving, data-driven). Key topics: [THEME_1], [THEME_2], [THEME_3].
- Editorial lines: Create 4 content pillars: (a) product/process innovations, (b) client cases with quantified ROI, (c) technical tips/guides, (d) behind the scenes/certifications. Propose a sample editorial calendar for 1 month (4 posts/week on LinkedIn, 1 YouTube video/week).
- Formats: Prioritize LinkedIn carousel for case studies, short video (60s) for technical demos, and long article for guides. Use workshop visuals or technical diagrams.
- Acquisition: Recommend a [MONTHLY_BUDGET] € budget split: 50% LinkedIn Ads (targeting: function [TARGET_FUNCTIONS], sectors [TARGET_SECTORS]), 30% sponsoring industrial newsletters, 20% LinkedIn sponsored content.
- KPIs: Track impressions, clicks, engagement rate, leads generated, cost per lead. Set monthly targets: [IMPRESSIONS_GOAL] impressions, [CLICKS_GOAL] clicks, [LEADS_GOAL] leads.
- Tools: Recommend a scheduling tool (Buffer, Hootsuite) and a monitoring tool (Feedly, Google Alerts).
Expected deliverables: strategy document (5-10 pages) including editorial calendar, budget, and goals.
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Why this prompt works
<p>This prompt is designed to create a custom social media strategy for an industrial SME. It guides the AI through a comprehensive analysis: positioning, editorial lines, formats, budget, and KPIs.</p><ul><li><strong>Customization:</strong> Replace variables [COMPANY_NAME], [SECTOR], [MONTHLY_BUDGET], etc. with actual company data to get a tailored plan.</li><li><strong>Usage:</strong> Run the prompt in a tool like ChatGPT or Claude. Ask the AI to output the result in document or presentation format. You can iterate by adjusting variables or requesting more details on a specific pillar.</li></ul><p>Variables in brackets are customization points. For example, [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR] allow competitive analysis, while [TARGET_FUNCTIONS] refines ad targeting.</p>
Use Cases
Expected Output
A structured document of 5-10 pages containing: initial analysis, positioning, 4 editorial pillars, 1-month calendar, budget allocation, quantified objectives, and tool recommendations.
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