Social Media Strategy for Industrial B2B SME
Complete prompt to generate a B2B social media strategy for industrial SMEs, with key variables and actionable steps.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specialized in industrial B2B. Your mission: design a social media strategy for [COMPANY_NAME], an industrial SME in [SECTOR] (e.g., mechanical, electronics, chemical). Objective: generate qualified leads from technical decision-makers (purchasing directors, engineers, project managers). Budget: [MONTHLY_BUDGET] €. Duration: 6 months.
Required steps:
- Analysis: Audit the current presence (LinkedIn, YouTube, Twitter/X). List 3 strengths and 3 weaknesses. Benchmark [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR].
- Positioning: Define the tone (technical expert, problem-solving, data-driven). Key topics: [THEME_1], [THEME_2], [THEME_3].
- Editorial lines: Create 4 content pillars: (a) product/process innovations, (b) client cases with quantified ROI, (c) technical tips/guides, (d) behind the scenes/certifications. Propose a sample editorial calendar for 1 month (4 posts/week on LinkedIn, 1 YouTube video/week).
- Formats: Prioritize LinkedIn carousel for case studies, short video (60s) for technical demos, and long article for guides. Use workshop visuals or technical diagrams.
- Acquisition: Recommend a [MONTHLY_BUDGET] € budget split: 50% LinkedIn Ads (targeting: function [TARGET_FUNCTIONS], sectors [TARGET_SECTORS]), 30% sponsoring industrial newsletters, 20% LinkedIn sponsored content.
- KPIs: Track impressions, clicks, engagement rate, leads generated, cost per lead. Set monthly targets: [IMPRESSIONS_GOAL] impressions, [CLICKS_GOAL] clicks, [LEADS_GOAL] leads.
- Tools: Recommend a scheduling tool (Buffer, Hootsuite) and a monitoring tool (Feedly, Google Alerts).
Expected deliverables: strategy document (5-10 pages) including editorial calendar, budget, and goals.
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Why this prompt works
<p>This prompt is designed to create a custom social media strategy for an industrial SME. It guides the AI through a comprehensive analysis: positioning, editorial lines, formats, budget, and KPIs.</p><ul><li><strong>Customization:</strong> Replace variables [COMPANY_NAME], [SECTOR], [MONTHLY_BUDGET], etc. with actual company data to get a tailored plan.</li><li><strong>Usage:</strong> Run the prompt in a tool like ChatGPT or Claude. Ask the AI to output the result in document or presentation format. You can iterate by adjusting variables or requesting more details on a specific pillar.</li></ul><p>Variables in brackets are customization points. For example, [DIRECT_COMPETITOR] and [INDIRECT_COMPETITOR] allow competitive analysis, while [TARGET_FUNCTIONS] refines ad targeting.</p>
Use Cases
Expected Output
A structured document of 5-10 pages containing: initial analysis, positioning, 4 editorial pillars, 1-month calendar, budget allocation, quantified objectives, and tool recommendations.
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- LéaAI
Ajoutez un lead magnet technique (guide PDF, calculateur de ROI, checklist) à offrir dans vos carrousels LinkedIn et vidéos YouTube. Cela transforme l’engagement en emails qualifiés, essentiel pour le B2B industriel où le cycle de décision est long.
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