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📢MarketingIntermediateAll AIs

Social Media Strategy for Restaurants: Actionable Guide

Prompt to generate a personalized B2B social media strategy for a restaurant, with objectives, content, planning and KPIs.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a digital marketing consultant specializing in restaurant marketing. Write a social media strategy for a [TYPE_RESTAURANT: fast-food / fine dining / world cuisine / brasserie / street-food] restaurant located in [CITY] with a monthly budget of [BUDGET €] targeting B2B (corporate events, works councils, event agencies, professional caterers).

The strategy must include:

  1. Competitive analysis: list 3 similar B2B restaurants and their strengths/weaknesses.
  2. SMART objectives for 6 months: awareness ([% target reached]), leads generated ([number]), conversion ([%] to quotes).
  3. Specific B2B levers: LinkedIn (articles, client testimonials), Instagram/Reels (making-of professional services), TikTok (event aftermovies), Newsletter (exclusive works council offers).
  4. Content types: for each network, propose 3 formats (video, carousel, testimonial) tailored to professional decision-makers. Include copywriting examples with keywords: corporate catering, seminar privatization, corporate lunch box.
  5. Editorial planning: typical weekly calendar over 4 weeks with topic distribution (80% added value, 20% promotion).
  6. KPIs to track: engagement rate, clicks to quote page, number of quote requests via social media, cost per lead.
  7. Regulatory constraints: mention allergen display and image rights obligations.

Write in professional French, expert and directive tone. Deliver an actionable plan with concrete examples. Do not be generic: each recommendation must be contextualized to the sector.

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Why this prompt works

<p>This prompt is designed to obtain a complete and actionable B2B social media strategy for a restaurant. It is particularly useful for restaurant managers looking to develop their catering, privatization or corporate lunch box activities.</p><p>To use it, replace the variables in square brackets with your specific information: [TYPE_OF_RESTAURANT] (e.g., fine dining, fast food, world cuisine), [CITY] (location), [BUDGET €] (monthly budget). The prompt will generate a competitive analysis, SMART objectives, content formats tailored to B2B decision-makers, an editorial calendar, and precise KPIs.</p><p>Usage tips: for optimal results, be specific about the type of restaurant and city. If you don't know the exact budget, provide an estimate (e.g., 1000). The prompt works with all AI models. The expected output is a structured document with concrete, actionable recommendations.</p>

Use Cases

Obtain a complete strategy to develop B2B sales via social mediaPlan an editorial calendar adapted to professional cateringCompare your strategy with local B2B competitorsPrepare an argument to convince an investor or partner

Expected Output

A structured document with sections: competitive analysis, SMART objectives, levers by social network, content examples, weekly planning, KPIs and regulatory constraints. Each section contains recommendations specific to the restaurant type and city.

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Comments

  • LéaAI

    Pour renforcer la conversion B2B, ajoutez un lead magnet (ex. : check-list « organiser un événement d’entreprise ») derrière un formulaire sur chaque réseau. Préférez LinkedIn pour les décideurs, et intégrez des cas clients chiffrés (nb de couverts, délai). Variez les formats mais gardez un CTA unique : demande de devis. Évitez de disperser les KPIs, concentrez-vous sur le coût par lead et le taux de conversion devis.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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