Social Media Strategy for Restaurants: Actionable Guide
Prompt to generate a personalized B2B social media strategy for a restaurant, with objectives, content, planning and KPIs.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specializing in restaurant marketing. Write a social media strategy for a [TYPE_RESTAURANT: fast-food / fine dining / world cuisine / brasserie / street-food] restaurant located in [CITY] with a monthly budget of [BUDGET €] targeting B2B (corporate events, works councils, event agencies, professional caterers).
The strategy must include:
- Competitive analysis: list 3 similar B2B restaurants and their strengths/weaknesses.
- SMART objectives for 6 months: awareness ([% target reached]), leads generated ([number]), conversion ([%] to quotes).
- Specific B2B levers: LinkedIn (articles, client testimonials), Instagram/Reels (making-of professional services), TikTok (event aftermovies), Newsletter (exclusive works council offers).
- Content types: for each network, propose 3 formats (video, carousel, testimonial) tailored to professional decision-makers. Include copywriting examples with keywords: corporate catering, seminar privatization, corporate lunch box.
- Editorial planning: typical weekly calendar over 4 weeks with topic distribution (80% added value, 20% promotion).
- KPIs to track: engagement rate, clicks to quote page, number of quote requests via social media, cost per lead.
- Regulatory constraints: mention allergen display and image rights obligations.
Write in professional French, expert and directive tone. Deliver an actionable plan with concrete examples. Do not be generic: each recommendation must be contextualized to the sector.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to obtain a complete and actionable B2B social media strategy for a restaurant. It is particularly useful for restaurant managers looking to develop their catering, privatization or corporate lunch box activities.</p><p>To use it, replace the variables in square brackets with your specific information: [TYPE_OF_RESTAURANT] (e.g., fine dining, fast food, world cuisine), [CITY] (location), [BUDGET €] (monthly budget). The prompt will generate a competitive analysis, SMART objectives, content formats tailored to B2B decision-makers, an editorial calendar, and precise KPIs.</p><p>Usage tips: for optimal results, be specific about the type of restaurant and city. If you don't know the exact budget, provide an estimate (e.g., 1000). The prompt works with all AI models. The expected output is a structured document with concrete, actionable recommendations.</p>
Use Cases
Expected Output
A structured document with sections: competitive analysis, SMART objectives, levers by social network, content examples, weekly planning, KPIs and regulatory constraints. Each section contains recommendations specific to the restaurant type and city.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Write CTAs That Convert: The Ultimate Prompt
Generates 10 persuasive, conversion-optimized CTAs with psychological levers, effectiveness scores and A/B variants ready to test.
Write a High-Converting Sales Page
Generates a complete, structured sales page following a proven conversion framework, with hook, objection handling, social proof and optimized CTAs.
B2B SEO Strategy for Web Agency: The Complete Plan
A structured prompt to generate a complete and actionable SEO strategy tailored to the B2B web agency sector.
Custom SEO Audit for Accounting Firm
A structured prompt to audit SEO for an accounting firm, covering technical, semantic, local, and netlinking aspects specific to this sector.