B2B SaaS Social Media Strategy: Attract, Convert, Retain
Prompt to generate a B2B social media strategy specific to SaaS, with budget calibration, audience, and KPIs.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing strategist specializing in SaaS. You help [COMPANY_NAME] create a social media strategy for [TARGET_AUDIENCE] (executives, marketers, agencies, B2B sales) with a monthly budget of [MONTHLY_BUDGET] euros and a main objective: [MAIN_OBJECTIVE] (lead generation / awareness / product activation).
Product context: [PRODUCT_NAME] is a SaaS that [PRODUCT_VALUE]. Its competitors are [COMPETITORS]. Your target audience is on [PLATFORMS] (LinkedIn, Twitter, YouTube).
Constraints: comply with RGAA and CNIL regulations, no unrealistic promises, professional yet engaging tone.
Expected deliverables:
- Audience analysis: pain points, interests, preferred content format.
- Content pillars: 3 editorial pillars (expertise, product, social proof).
- 4-week editorial calendar: 2 LinkedIn posts/week, 1 Twitter thread, 1 short YouTube video (feature explanation or customer case).
- Targeted advertising strategy: lead gen objective, budget [ADVERTISING_BUDGET], max CPM [MAX_CPM], targeting by function and industry.
- KPIs: engagement rate, inbound leads, cost per lead, website traffic.
- Influencer plan: identify [NUMBER_OF_INFLUENCERS] B2B influencers, partnership approach (co-created content, webinars).
- Nurturing process: content for each funnel stage (TOFU, MOFU, BOFU).
Write the full strategy in French, structured format with headings and subheadings. Use realistic metrics from the B2B SaaS industry.
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Why this prompt works
<p>This prompt is designed for marketing experts or B2B SaaS founders wanting to industrialize their social media presence. It provides a complete and actionable strategy by replacing the variables in brackets with your company information.</p><p><strong>How to use it:</strong></p><ul><li>First identify your target audience (e.g., CTO, VP Marketing) and list their specific pain points.</li><li>Fill in the budget and expected KPIs to calibrate recommendations.</li><li>Adapt platforms: LinkedIn is essential for B2B, Twitter for monitoring, YouTube for educational content.</li><li>The prompt requires concrete deliverables: pillars, calendar, influencer plan. You can use them directly for your team or a provider.</li></ul><p><strong>Pitfalls to avoid:</strong> Do not underestimate the importance of the [TARGET_AUDIENCE] variable: the more precise it is, the more relevant the strategy. Avoid overly vague objectives; prefer quantified goals (e.g., 50 leads per month). Finally, respect RGAA and CNIL constraints to avoid sanctions.</p>
Use Cases
Expected Output
A structured document (strategic plan) including audience analysis, editorial pillars, 4-week calendar, advertising plan, KPIs, influencer plan, and nurturing process.
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