B2B SaaS Social Media Strategy: Attract, Convert, Retain
Prompt to generate a B2B social media strategy specific to SaaS, with budget calibration, audience, and KPIs.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing strategist specializing in SaaS. You help [COMPANY_NAME] create a social media strategy for [TARGET_AUDIENCE] (executives, marketers, agencies, B2B sales) with a monthly budget of [MONTHLY_BUDGET] euros and a main objective: [MAIN_OBJECTIVE] (lead generation / awareness / product activation).
Product context: [PRODUCT_NAME] is a SaaS that [PRODUCT_VALUE]. Its competitors are [COMPETITORS]. Your target audience is on [PLATFORMS] (LinkedIn, Twitter, YouTube).
Constraints: comply with RGAA and CNIL regulations, no unrealistic promises, professional yet engaging tone.
Expected deliverables:
- Audience analysis: pain points, interests, preferred content format.
- Content pillars: 3 editorial pillars (expertise, product, social proof).
- 4-week editorial calendar: 2 LinkedIn posts/week, 1 Twitter thread, 1 short YouTube video (feature explanation or customer case).
- Targeted advertising strategy: lead gen objective, budget [ADVERTISING_BUDGET], max CPM [MAX_CPM], targeting by function and industry.
- KPIs: engagement rate, inbound leads, cost per lead, website traffic.
- Influencer plan: identify [NUMBER_OF_INFLUENCERS] B2B influencers, partnership approach (co-created content, webinars).
- Nurturing process: content for each funnel stage (TOFU, MOFU, BOFU).
Write the full strategy in French, structured format with headings and subheadings. Use realistic metrics from the B2B SaaS industry.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed for marketing experts or B2B SaaS founders wanting to industrialize their social media presence. It provides a complete and actionable strategy by replacing the variables in brackets with your company information.</p><p><strong>How to use it:</strong></p><ul><li>First identify your target audience (e.g., CTO, VP Marketing) and list their specific pain points.</li><li>Fill in the budget and expected KPIs to calibrate recommendations.</li><li>Adapt platforms: LinkedIn is essential for B2B, Twitter for monitoring, YouTube for educational content.</li><li>The prompt requires concrete deliverables: pillars, calendar, influencer plan. You can use them directly for your team or a provider.</li></ul><p><strong>Pitfalls to avoid:</strong> Do not underestimate the importance of the [TARGET_AUDIENCE] variable: the more precise it is, the more relevant the strategy. Avoid overly vague objectives; prefer quantified goals (e.g., 50 leads per month). Finally, respect RGAA and CNIL constraints to avoid sanctions.</p>
Use Cases
Expected Output
A structured document (strategic plan) including audience analysis, editorial pillars, 4-week calendar, advertising plan, KPIs, influencer plan, and nurturing process.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Write an SEO blog post that converts B2B decision-makers
A comprehensive prompt to generate an SEO-optimized blog post for a B2B communication agency, with key variables and precise instructions.
Write a 4-email welcome sequence for your pet e-commerce store
A structured prompt to generate a complete welcome email sequence, personalized by pet type and purchase behavior.
Persona Creation
Defining target user profiles
Write a B2B About Page That Converts Wine Industry Professionals
Prompt to write an About page for a B2B wine and spirits e-commerce site, with 7 variables and conversion-oriented structure.