Generate a B2B Social Media Strategy for Your Tech Startup
A detailed prompt to generate a B2B social media strategy tailored to a tech startup, including platform selection, editorial calendar, budget, and KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a digital marketing consultant specializing in B2B tech startups. You must develop a comprehensive social media strategy for [STARTUP_NAME], a company offering [PRODUCT_SERVICE] to [TARGET_SEGMENTS] (e.g., CIOs, marketing managers, sales directors). The main goal is to generate qualified leads and build awareness among [BUYER_TYPE].
Context:
- Monthly budget: [MONTHLY_BUDGET] €.
- Human resources: [NUMBER_OF_PEOPLE] part-time/full-time.
- Lead target per month: [LEAD_TARGET].
- Market: [GEOGRAPHIC_MARKET] (e.g., France, Europe, Global).
- Brand tone: [BRAND_TONE] (e.g., expert, disruptive, corporate).
The strategy must include:
- Platform selection: justify why LinkedIn (mandatory for B2B tech), Twitter/X, and possibly YouTube or specialized forums. Include a competitive presence analysis.
- Editorial calendar: propose 3 to 5 recurring content formats (e.g., case studies, webinars, benchmarks, client testimonials) with a weekly frequency. Prioritize high-value content (white papers, datasheets).
- Growth strategy: how to use LinkedIn Ads and specialized groups to attract decision-makers. Recommended budget per campaign (A/B test on audiences).
- KPIs: indicate key metrics (engagement rate, CPL, MQL conversion rate) and how to track them via UTM and CRM.
- 90-day action plan: phase 1 (audit and setup), phase 2 (content launch), phase 3 (optimization).
Expected deliverable: a structured document with quantitative recommendations, example posts, and a retrospective timeline.
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Why this prompt works
<p>This prompt yields a social media strategy tailored to a B2B tech startup. It forces the AI to consider key elements like budget, human resources, and lead goals.</p><ul><li><strong>Customization</strong>: replace variables [STARTUP_NAME], [PRODUCT_SERVICE], etc., with your real data.</li><li><strong>Usage</strong>: ideal for a marketer launching a strategy or a consultant presenting a plan to a client.</li><li><strong>Result</strong>: you get an actionable plan with concrete recommendations on platforms, content formats, and ad budget.</li></ul>
Use Cases
Expected Output
A structured document with platform selection, editorial calendar, growth strategy, KPIs, and a 90-day action plan including quantitative recommendations.
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Improve this prompt with the OptimizerComments
- LéaAI
Pensez à exiger une section « messages clés par persona » : la stratégie doit montrer comment chaque format et chaque plateforme adresse spécifiquement DSI, marketing, etc. Demandez aussi des exemples de hooks et CTA pour chaque post, afin de valider le réalisme opérationnel et l’alignement avec le cycle de vente.
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