Generate a B2B Social Media Strategy for Your Tech Startup

You are a digital marketing consultant specializing in B2B tech startups. You must develop a comprehensive social media strategy for [STARTUP_NAME], a company offering [PRODUCT_SERVICE] to [TARGET_SEGMENTS] (e.g., CIOs, marketing managers, sales directors). The main goal is to generate qualified leads and build awareness among [BUYER_TYPE].

Context:

• Monthly budget: [MONTHLY_BUDGET] €.
• Human resources: [NUMBER_OF_PEOPLE] part-time/full-time.
• Lead target per month: [LEAD_TARGET].
• Market: [GEOGRAPHIC_MARKET] (e.g., France, Europe, Global).
• Brand tone: [BRAND_TONE] (e.g., expert, disruptive, corporate).

The strategy must include:

1. Platform selection: justify why LinkedIn (mandatory for B2B tech), Twitter/X, and possibly YouTube or specialized forums. Include a competitive presence analysis.
2. Editorial calendar: propose 3 to 5 recurring content formats (e.g., case studies, webinars, benchmarks, client testimonials) with a weekly frequency. Prioritize high-value content (white papers, datasheets).
3. Growth strategy: how to use LinkedIn Ads and specialized groups to attract decision-makers. Recommended budget per campaign (A/B test on audiences).
4. KPIs: indicate key metrics (engagement rate, CPL, MQL conversion rate) and how to track them via UTM and CRM.
5. 90-day action plan: phase 1 (audit and setup), phase 2 (content launch), phase 3 (optimization).

Expected deliverable: a structured document with quantitative recommendations, example posts, and a retrospective timeline.