Strategy Canvas and value curve
Differentiating product strategy
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Create a strategy canvas for [PRODUCT] by comparing the competitive factors with [COMPETITOR1] and [COMPETITOR2]. The factors to evaluate are [FACTOR_LIST]. For each factor, score the investment of each player (1-10). Identify blue ocean opportunities: factors to eliminate, reduce, raise, and create.
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Pour des résultats concrets, commencez par choisir des facteurs réellement discriminants (pas les standards du marché). Utilisez ensuite ce canevas pour challenger votre avantage concurrentiel : si tous les acteurs notent 8-10 sur un facteur, c'est un candidat à éliminer, pas à améliorer.
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