Structuring Your Segmented Pricing Policy
Optimizing revenue with a packaging strategy
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I sell [PRODUCT/SERVICE] to different types of customers: [LIST_OF_SEGMENTS]. Help me build a segmented pricing grid that maximizes revenue per segment without cannibalizing higher tiers. Propose a structure with 3 tiers (Starter, Pro, Enterprise) by defining the included features, usage limits, and prices for each tier. Justify the choices based on perceived value.
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Pour éviter une grille théorique, ajoutez au prompt vos coûts variables par segment et un objectif de marge. Demandez aussi de définir des règles de passage d'un palier à l'autre (ex. seuils d'usage) et de proposer des options modulaires au lieu de fonctionnalités exclusives. Enfin, prévoyez un test A/B sur les prix avant déploiement pour valider la non-cannibalisation.
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